Field Marketing Manager

About the company

Our client is a software company.

The role

Raydar is recruiting for this role on behalf of our client. Own a sales pipeline channel built around industry events, from pre-event outreach and on-site qualification through structured follow-up. The role suits someone who books meetings, sets pipeline targets for each event and helps decide which events are worth attending.

What you'll do

- Set a pipeline target for each event and work to meet it through booked meetings and created opportunities.

- Research and contact attendees before each event to schedule meetings ahead of time.

- Work the event booth, hold qualifying conversations and book next steps on the spot.

- Follow up within 48 hours with personalized messages and relevant content, logging every contact in the CRM.

- Help plan the event calendar by judging which conferences produce pipeline and which do not.

- Arrange in-person meetings with nearby prospects and customers during event travel.

- Coordinate with marketing and sales on outreach, content and event data for pipeline and return analysis.

Requirements

What we're looking for

- Track record in event or growth marketing, or in outbound sales development, within business-to-business technology.

- Hands-on experience sourcing pipeline and booking meetings through events, sequencing, phone outreach or lead generation.

- Working knowledge of CRM and sales prospecting or sequencing tools.

- Willingness and ability to travel up to 50% for conferences and events.

Bonus points

- Background in a logistics or operations-focused industry.

- Experience staffing or running events as the only company representative on site.

- A STEM educational background.

Benefits

Compensation and benefits

- Salary: $120K to $185K

- Equity

Location and work model

- San Francisco, CA, United States

- On-site, 5 days in-office per week

- Full-time