Field Marketing Ops Manager

The Field Marketing Operations Manager serves as the operational leader of the Field Marketing department and is responsible for managing the department's day-to-day business operations. Acting as the Director of Field Marketing's second-in-command, this position exercises independent judgment in planning, directing, and optimizing department operations, ensuring strategic initiatives are executed efficiently across all markets.

This role is responsible for operational planning, resource allocation, budget administration, vendor management, event execution, retail partnership support, process improvement, and departmental compliance. The Field Marketing Operations Manager develops and implements operational solutions, establishes priorities, and makes decisions that directly impact departmental performance, financial results, and organizational objectives.

The Director focuses primarily on market growth, strategic partnerships, and leadership development, while this position oversees the operational execution necessary to achieve departmental goals.

Key Responsibilities

Department Operations & Leadership

• Oversee the daily operations of the Field Marketing department across all markets.
• Translate strategic objectives established by the Director into operational plans and independently manage execution.
• Exercise independent judgment in prioritizing departmental initiatives, allocating resources, and resolving operational issues.
• Identify operational inefficiencies and develop, implement, and monitor process improvements that increase productivity and reduce departmental costs.
• Develop, document, and maintain departmental operating procedures and best practices.
• Serve as the operational decision-maker for day-to-day departmental functions in the Director's absence.

Operational Planning & Event Management

• Direct the planning and execution of shows, retail events, and promotional activations across multiple markets.
• Determine event staffing requirements and operational resource allocation to maximize return on investment while maintaining departmental cost objectives.
• Oversee the master event calendar, ensuring strategic prioritization of events, staffing, deadlines, registrations, and operational readiness.
• Evaluate event performance metrics and determine operational adjustments to improve lead generation, staffing efficiency, and profitability.
• Independently resolve operational issues involving venues, vendors, staffing shortages, logistics, scheduling conflicts, and event execution.

Financial & Budget Administration

• Manage the department's operational budget, monitor expenditures, and recommend cost-saving initiatives.
• Review vendor invoices, contracts, and expenditures for accuracy and compliance with budget objectives.
• Analyze departmental Cost of Marketing (COM), identify trends, and implement corrective actions to achieve financial targets.
• Prepare financial reports and operational analyses for executive leadership.

Vendor & Business Relationship Management

• Manage operational relationships with vendors, venues, suppliers, and business partners.
• Negotiate operational logistics, scheduling, service expectations, and issue resolution with third-party vendors within delegated authority.
• Evaluate vendor performance and recommend changes that improve operational efficiency and service quality.

Retail Operations

• Oversee operational support for retail partnerships across all markets.
• Evaluate staffing levels, operational performance, and compliance with partner expectations.
• Develop solutions to improve retail staffing efficiency, customer experience, and operational consistency.

Data Analysis & Business Decision Support

• Analyze operational reports, staffing trends, event performance, financial metrics, and marketing effectiveness.
• Interpret data to identify opportunities for improvement and provide recommendations that influence departmental planning and business strategy.
• Develop executive-level reporting that supports leadership decision-making.

Department Administration

• Oversee payroll compliance, bonus reporting, departmental records, contracts, inventory management, and operational documentation.
• Ensure compliance with company policies, departmental procedures, and administrative requirements.
• Develop systems that improve workflow efficiency and reporting accuracy.

Cross-Functional Leadership

• Serve as the primary operational liaison between Field Marketing and Finance, HR, IT, Sales, Operations, and Marketing.
• Lead cross-functional initiatives requiring coordination between multiple departments.
• Resolve operational issues requiring collaboration across business units.

About Expo Home Improvement

Expo Home Improvement, a top-rated Texas-based home remodeling company, specializes in high-quality bathroom, kitchen, and window remodels for residential customers since 2006. We are recognized for exceptional craftsmanship, outstanding customer service, and a commitment to enhancing the lives of homeowners. Recognized as a Top Place to Work in the nation, our people-first approach fosters a supportive culture that drives excellence and growth. Beyond transforming homes, we are dedicated to building lasting relationships and making a positive impact in the communities we serve.