Field Marketing & Partnerships Manager

About the role

You’ll own the entire field marketing delivery system at Willow — from event strategy and account targeting through email sequences, landing pages, collateral design, and post-event attribution. This is a builder’s role: equal parts strategy and execution, with full ownership of our field presence and partner relationships.

✦ We’re a lean, ambitious team. The right person here won’t wait to be told what to do — they’ll see what needs to happen, figure out how to make it happen, and ship. If you thrive with autonomy and love the satisfaction of seeing a program go from zero to pipeline, you’ll fit right in.

What you'll own

Field strategy & event calendar

• Build and own Willow’s annual field marketing calendar, spanning owned events, industry conferences, speaking engagements, partner co-hosted webinars, and executive roundtables
• Identify and execute net-new and existing events and field tactics that reach Facilities, IT, and Finance leaders most effectively
• Make fast, informed decisions about where we need to be and how to differentiate our presence to maximize impact

Event production & execution

• Manage end-to-end event production, from pre/post-event communications to booth materials, swag, and run-of-show logistics
• Build scalable processes, templates, and playbooks — documentation that enables the entire team to operate consistently and that someone else could scale from in year two

Pipeline & performance

• Identify and prioritize the markets, accounts, and formats that will have the greatest impact on pipeline and deal acceleration
• Define success metrics for all programs, track performance rigorously, and communicate results and insights to leadership and cross-functional partners
• Connect field programs to measurable pipeline outcomes: sourced, influenced, and attributed; including pipeline generated through partner campaigns and events, tracked separately from event-driven pipeline

Partnerships & industry relations

• Own operational management of Willow's association and program partnerships (e.g., APPA) — move these from ad hoc touchpoints to a structured cadence of quarterly check-ins, co-marketing campaigns, joint events, and digital programming
• Build the repeatable partner engagement playbook — outreach cadence, campaign templates, event co-hosting process — so partnership activity runs on a predictable rhythm rather than one-off asks
• Coordinate with Willow's strategic partnerships owner to activate marketing execution against partnership agreements already in place, rather than negotiating new ones
• Manage the field marketing budget: track spend against plan, optimize for ROI, and find creative ways to stretch resources through partner co-sponsorships and digital-first programming

What Success Looks Like in Year One

• A documented, strategic event calendar with clear pipeline intent for every program
• Co-marketing activations that wouldn’t have happened without you
• A structured partner cadence in place for association partnerships (e.g., APPA) — regular check-ins, campaigns, and joint programming running on a repeatable playbook
• A repeatable playbook for each event type — conference, roundtable, webinar, and speaking — that someone else could scale in year two
• Measurable pipeline contribution from field programs and partner campaigns

Who You Are

• You’re a builder and maker, not a coordinator. You design landing pages, draft emails, create collateral, and build presentations. You’re comfortable being hands-on because that’s how you move fast.
• You thrive on a small team. You know how to be scrappy, prioritize ruthlessly, and get creative with limited resources.
• You think in pipeline, not presence. You understand the difference between a “successful” event (good attendance, nice booth) and a productive one (five conversations that turned into sales meetings). You care obsessively about the second kind.
• You’re AI-native. You use tools to extend your capacity and ship faster.
• You’re operationally sharp. You send the run-of-show. You have a contingency plan. You think around corners. You make sure nothing slips through the cracks.
• You communicate well across levels. You can brief a C-suite speaker, coordinate logistics with a venue, write a compelling LinkedIn post, and report pipeline results to leadership.
• You’re comfortable operating with autonomy. You’re self-directed, but not a lone wolf. You loop in leadership and your peers, and you take feedback well.
• You can build structure out of chaos — the same instinct that stands up a new event format can stand up a partner cadence where none exists today.

Qualifications

Required

• 4–6 years of experience in field marketing, demand generation, or event operations at a B2B SaaS or technology company (early-stage or high-growth preferred
• Track record of owning end-to-end event execution, from strategy through post-event attribution
• Hands-on experience building things: landing pages, email campaigns, collateral, and presentations
• Proficiency with Salesforce or Dynamics CRM, Marketo or equivalent marketing automation, Figma or Canva, and Google Workspace or Microsoft 365
• Comfort using AI tools (Claude, ChatGPT) as daily production tools
• Demonstrated ability to connect field programs to pipeline outcomes
• Experience building or operationalizing a partner/association engagement cadence — co-marketing campaigns, joint events, and regular touchpoints (e.g., industry associations, chapter programs)
• US-based, fully remote; strong preference for candidates located in WA, TX, NY, CA, NC, NV, MI, MA, MD, IL, GA, FL

Strongly preferred

• Experience on a lean marketing team where you wore multiple hats
• Background in enterprise SaaS, facilities, real estate, sustainability, or built-environment adjacent verticals
• Experience with industry association relationships or partner co-marketing programs
• Exposure to strategic partnership structuring (deal terms, revenue share)
• Willingness to travel to events (15–20% annually)

Nice to have

• WordPress or CMS experience for landing page builds
• Prior experience with higher education or healthcare verticals
• Speaking and thought leadership program management

Compensation & Benefits

In accordance with applicable state pay transparency laws, the salary range and a general description of all benefits and other compensation have been disclosed herein. Actual compensation will be determined based on experience, skills, and other relevant factors.

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