Field marketing specialist

Responsible for planning, developing, and executing local marketing initiatives that drive Vertiv's business growth across Enterprise, C&I, Consultants, and Communication Networks segments. Working closely with the LATAM regional marketing team, local sales, and business stakeholders, this role translates regional priorities into high-impact integrated programs, including demand generation campaigns, events, ABM initiatives, channel and distributor programs, thought leadership, and digital activations, targeting stakeholders. The role requires a strong understanding of the local market, customer segments, and industry dynamics, with the ability to adapt global and regional initiatives to local opportunities while ensuring a focus on measurable outcomes: engagement, pipeline contribution, ROI, and alignment with Vertiv's growth strategy.

RESPONSABILITIES

Develop and execute local field marketing plans aligned with sales priorities to drive demand, customer engagement, pipeline creation, and revenue growth across key verticals, including Data Centers, Enterprise, Commercial & Industrial (C&I), Consultants, and Communication Networks.

Build and execute integrated marketing programs targeting customers, strategic accounts, consultants, distributors, channel partners, and alliances, adapting regional and global initiatives to local market opportunities.

Partner closely with local Sales and Channel teams to identify market opportunities and develop demand generation, account-based marketing (ABM), customer engagement, events, and partner programs that support pipeline and revenue targets.

Develop co-marketing plans with selected distributors, channel partners, and strategic alliances in support of business objectives and local go-to-market priorities.

Plan and execute industry events, customer engagements, executive programs, webinars, workshops, and other field activities designed to strengthen Vertiv's presence within priority markets and verticals.

Manage, administer, measure, and report on local field marketing budgets, MDF and co-op funds, ensuring effective investment, appropriate governance, and compliance with applicable processes and requirements.

Support collection and analysis of buyer insights and audience segmentation.

Develop and manage local partner engagement activities (e.g., partner events, local launch execution, partner communications, partner training, partner webinars).

Actively seek and create local joint customer success stories to demonstrate best practices and strong partner relationships.

REQUIREMENTS

Bachelor's degree in Marketing, Business, or a related field, or comparable experience.

Four or more years of experience in B2B marketing, preferably in a technology-related industry.

Proven experience working successfully with sales teams.

Experience in Technology and IT industry preferred.

Ability to leverage buyer data and insights; experience in end-user demand generation.

English B2.