Field Sales Engineer
Description
ABOUT STYL SOLUTIONS
Ride on the wave of Industry 4.0! Join STYL Solutions in the forefront of using Fintech and IoT technologies for smart city/nation transformation. Headquartered in Singapore with R&D center in Vietnam, STYL Solutions designs, develops, and supplies hardware, software and integrated solutions for applications in payment, loyalty management, location tracking, self-service operation, telemetry.
Our market segment coverage extends from financial services, retail, mass transit, education to social services markets in Singapore and South Asia Pacific.
Our vision is to use Fintech and IoT to create smart and efficient cities that enhance Quality of Life through convenience and healthier living.
JOB DESCRIPTION
We are looking for a reliable, highly motivated, and self-driven Field Sales Engineer to proactively develop and expand our Self-Service business pipelines. In this role, you will be responsible for driving end-to-end sales growth by winning new business from self-service machine operators and merchants—ranging from large fleets to independent owners—across key segments including vending, laundromats, car washes, game machines etc..
You will promote and sell STYL’s integrated solutions, specifically our unattended payment terminals and the Vend-in-STYL (VIS) remote sales and inventory SaaS telemetry platform. Beyond business development and CRM management, you will take hands-on ownership of technical pre-sales and integration testing. You will independently conduct on-site terminal integration and protocol testing (e.g., MDB and VCCS) directly with vending machines and self-service hardware, ensuring seamless pilot rollouts and eliminating engineering bottlenecks so that no deal is delayed.
RESPONSIBILITIES
Business development
Build and maintain a target list of self-service machine operators and merchants, from large fleets to small owners.
Approach them through visits, calls, trade events and referrals. Run the full sales cycle: first meeting, demo, quotation, negotiation and closing.
Keep the CRM and the sales pipeline current. Report pipeline and forecast to the Senior Sales Manager every week.
Gather market and competitor information and share it with the team.
Technical pre-sales
Explain the STYL payment terminal and the VIS platform to operators in clear business terms.
Study each operator’s machine models, interfaces and payment needs. Recommend the correct terminal setup.
Work with STYL Sales team on quotations, with STYL Service team on installation and servicing.
Integration testing
Test the payment terminal with customer machines in Singapore, using the MDB and VCCS protocols.
Find and record faults, such as communication errors, wrong vend signals and failed refunds. Report them to the technical team with clear test notes.
Support pilot installations on site. Confirm that cashless payments and VIS reporting work end to end before handover.
Customer success after the sale
Stay the main contact for the newly developed accounts after first roll-out as well as for assigned existing accounts. Follow up regularly for repeat orders and referrals. Provide product and solution updates.
Hardware inventory and forecast
- Ensure the hardware inventory in STYL warehouse is accounted for monthly at the minimum.
- Provide inputs for self-service hardware forecast
JOB REQUIREMENTS
Here at STYL Solutions, we value proactive ownership and require independence and hands-on involvement in our daily responsibilities. We seek entrepreneurial candidates with the following:
Education & Experience
Diploma or degree. Engineering, electronics, or a related technical field is preferred.
2 to 4 years of sales or technical work with vending machine operators, vending machine makers or vending machine suppliers. Experience in unattended payment terminals for self-service machines is also accepted.
A record of winning new customers or of delivering machines or payment integrations, shown by clear examples.
Technical knowledge (Must Have)
Good knowledge of vending machine specifications and how the machines work. This includes the controller, the coin and note devices, the vend and refund flow, and the error codes.
Hands-on knowledge of the MDB protocol (master and peripheral roles, and the cashless device role).
Hands-on knowledge of the VCCS/JVMA protocol is a plus.
Able to do integration tests alone: connect the terminal to a machine, read signals, find the cause of a fault, and write a clear test report.
Able to use basic test tools, such as a multimeter and a protocol analyser or logger.
Sales skills
Able to explain a technical product to both an owner and an engineer.
Self-driven. Can build his own pipeline without close supervision.
Clear written and spoken English.
Work conditions
Willing to travel in Singapore and to Malaysia and other Southeast Asian markets as needed.
Willing to work on site, and outside office hours when required.
Aptitudes & Personal Attributes
Honest and reliable. Follow through on promises to customers.
Curious. Learn a new machine model quickly.
Patient and careful in testing. Writes clear notes for the technical team.
Collaborative and work well with the Sales Manager, Sales Enablement Specialist and with other teams.
Nice to have
An existing list of contacts at vending, laundromat or amusement machine operators in Singapore or Malaysia.
Knowledge of cashless payments: QR and e-wallet payments, card payments, and how acquirers and settlement work.
Knowledge of other interfaces, such as Pulse and DEX/telemetry.
Experience with SaaS or IoT products for remote sales and stock management.
Experience with a hardware demo, a pilot or a proof of concept.
What measures the success of the role:
New Operator Account Acquisition: Total number of signed operators or merchants submitting their initial orders.
Terminal & Machine Deployment: Timely deployment and go-live execution of payment terminals across customer machines.
Revenue Generation & SaaS Subscriptions: Attainment of target terminal hardware sales along with growth in active VIS platform subscriptions.