Film Segemnt Manager, REF Asia

The Film Segment Manager is responsible for driving the growth of film business (including paint protect film and window film) within Asia region. This role focuses on segment strategy development, channel expansion, and customer engagement to accelerate the market penetration of film product portfolio. The role works cross-functionally with sales, marketing, and technical service teams to deliver sustainable business growth.

Key Responsibilities

1. Segment Strategy & Business Development

• Develop and execute a comprehensive go-to-market strategy for the film product in Asia region aligned with overall business objectives
• Identify and pursue new business opportunities across key channels including distributors, professional installers, automotive dealerships etc.
• Drive accountability for commercial outcomes by achieving or exceeding annual sales targets, volume goals, and profitability metrics

2. Customer Engagement & Sales Enablement

• Build, develop, and manage a healthy distribution network for film products across Asia market
• Establish and maintain strong relationships with key accounts, distributors, and installer networks
• Coordinate internal resources to deliver seamless and superior customer experience
• Enable and empower the sales force to reach sales targets for film, providing the tools, training, and market insights needed to drive commercial success

3. Product Promotion & Brand Building

• Champion film product portfolio and proactively drive brand awareness and preference within the segment
• Plan and participate in industry trade shows, product launch events, installer training programs, and customer activation initiatives
• Collaborate closely with the marketing team to develop impactful, localized promotional materials and campaigns tailored to target audiences
• Gather and synthesize customer and market feedback to support continuous product improvement and portfolio development

4. Cross-Functional Collaboration

• Provide strong leadership to foster excellent teamwork and seamless collaboration across functions.
• Leverage internal resources as well as global functions to drive film segment growth, ensuring alignment between local market execution and global strategy

Qualifications & Requirements

• Bachelor's degree or above in Automotive Engineering, Business Administration, Marketing, Chemistry, Materials Science, or a related field
• Minimum 3–5 years of experience in the automotive aftermarket industry
• Strong marketing and sales expertise with demonstrated capabilities in film products
• Proven track record in sales, channel management, or segment/business development roles
• Results-driven professional with a strong sense of ownership and accountability
• Hands-on leadership style with the ability to inspire, align, and motivate cross-functional teams toward shared goals
• Fluency in English (written and spoken) is required

About us:

PPG: WE PROTECT AND BEAUTIFY THE WORLD®

Through leadership in innovation, sustainability and color, PPG helps customers in industrial, transportation, consumer products, and construction markets and aftermarkets to enhance more surfaces in more ways than does any other company. To learn more, visit www.ppg.com and follow @PPG on X.

The PPG Way 2030

We are customer champions

Proactive. Bold. Trustworthy. Everything we do starts with our customers. We listen, move fast and don’t stop until we solve their biggest challenges. When our customers win, we all grow.

We act with purpose and speed

Agile. Data-driven. Empowered. We take smart risks to stay ahead of the competition. We work proactively with agility, using quality data to develop solutions that create value.

We are excellent operators

Productive. Collaborative. Accountable. No matter our role, we identify problems, take ownership and always bring solutions. We are both proactive and responsive to drive continuous improvement and deliver results. We support our frontline, the faces of PPG to our customers.

We compete to win

Future-focused. Driven. Ambitious. We are passionate about growing our business and winning with our customers. We deliver results, embrace new technologies and leverage agility and speed as strengths.

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PPG provides equal opportunity to all candidates and employees. We offer an opportunity to grow and develop your career in an environment that provides a fulfilling workplace for employees, creates an environment for continuous learning, and embraces the ideas and diversity of others. All qualified applicants will receive consideration for employment without regard to sex, pregnancy, race, color, creed, religion, national origin, age, disability status, marital status, veteran status, sexual orientation, gender identity or expression.

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PPG pay ranges and benefits can vary by location which allows us to compensate employees competitively in different geographic markets. PPG considers several factors in making compensation decisions including, but not limited to, skill sets, experience and training, qualifications and education, licensure and certifications, and other organizational needs. Other incentives may apply.
Our employee benefits programs are designed to support the health and well-being of our employees. Any insurance coverages and benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents. Benefits will be discussed with you by your recruiter during the hiring process.

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