Foodservice & Strategic Partnership Lead- Canada
Summary
Leads Canadian foodservice growth by building operator/distributor partnerships, evaluating licensing and contract manufacturing deals, and driving new revenue streams in a B2B CPG environment.
About the position
Location: Downtown Toronto- in office 2/3 days per week
Salary :120-130k plus Bonus- CAD
Location: Toronto, ON
About Flora Food Group
At Flora Food Group, our purpose is simple: Culinary Essentials for Better Food. We create high-quality, culinary products that help people enjoy food that’s delicious, nutritious, and more sustainable.
In Canada, we are on an exciting journey to grow our Foodservice business: partnering with operators, chefs, and foodservice leaders to deliver great taste, consistency, and value in every kitchen.
The Opportunity
We're looking for an entrepreneurial Foodservice & Strategic Partnerships Leadto build and lead our Foodservice & Partnerships business in Canada while identifying and unlocking new growth platforms across strategic partnerships, licensing, and contract manufacturing.
This is more than a sales role; it's an opportunity to create new revenue streams, build long-term strategic alliances, and shape the future growth agenda for Flora Food Group in Canada. From winning with operators and distributors to evaluating licensing opportunities and co-manufacturing partnerships, this leader will play a critical role in expanding our reach and maximizing the value of our capabilities and brands.
What You’ll Do
Foodservice Leadership
- Lead the development and execution of a national Foodservice strategy to drive sustainable growth
- Build strong partnerships with foodservice operators, brokers, distributors, and strategic customers
- Identify and unlock new business opportunities while growing existing accounts
- Establish and manage a high-performing sales ecosystem, including brokers and external partners
Strategic Partnerships & Growth Platforms
- Develop and execute a Canadian partnerships strategy across foodservice, retail, manufacturing, and commercial channels
- Identify and evaluate licensing opportunities that extend the reach and value of Flora Food Group brands and capabilities
- Lead the development of strategic commercial partnerships, joint business ventures, and co-development opportunities
Contract Manufacturing
- Partner with Supply Chain, Procurement, R&D, and Finance to evaluate the commercial viability and profitability of new manufacturing opportunities
- Build relationships with key retail and commercial customers seeking custom product development or manufacturing solutions
- Develop and manage a pipeline of contract manufacturing opportunities that contribute to profitable growth
Commercial Leadership
- Collaborate cross-functionally to bring the right products and solutions to market
- Turn insights into action by leveraging market, customer, and industry trends
- Build the foundation for long-term success, including tools, processes, and commercial discipline
What You Bring
- Strong experience in Foodservice, CPG, B2B sales, business development, or commercial leadership roles
- A track record of identifying and scaling new business opportunities and revenue streams
- Experience negotiating and managing strategic partnerships, licensing arrangements, customer agreements, or commercial contracts
- Deep understanding of the Canadian foodservice landscape and route-to-market models
- Experience with private label, contract manufacturing, co-manufacturing, or custom product development is strongly preferred
- Commercially savvy with the ability to evaluate profitability, business cases, and long-term growth opportunities
- Strong cross-functional leadership skills with experience working across Sales, Marketing, Supply Chain, Procurement, Finance, and R&D
- A builder mindset—you're energized by creating, not just maintaining
- A passion for food and an appreciation for evolving consumer needs around taste, health, and sustainability
- Strong leadership, collaboration, negotiation, and influencing skills
What’s next
If this position sounds interesting, please hit the apply button now!
We understand your resume might not be up to date and recommend that you apply with what you have or your LinkedIn Profile. Flora Food Group is dedicated to building an inclusive and diverse workplace, we understand that you might not meet all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.