Forums - Section Marketing Specialist

Job Summary/General Purpose of Job

Develop strategic direction and marketing plan for all entity offerings. This includes but is not limited to creating cohesive brand awareness, developing message platforms, marketing entity activities and achievements, honing the entity’s public perception, identifying suitable target audiences and establishing effective marketing efforts.

Essential Job Functions and Responsibilities (listed in order of importance and/or time spent)

Develop strategic marketing plan, including tactics such as branding, cost-benefit analysis, strategic goals and non-dues revenue generation initiatives.
Integrate all entity marketing and communication efforts.
Market products, events and other services, such as sponsorships. Responsible for major revenues streams.
Serve as member liaison, which may include staffing member committees.
Perform research and data analysis to aid in strategic decision making.
Mentor and coach marketing staff of entity.
Other duties as assigned.

Required Education, Qualifications, Experience

Bachelor’s degree from four-year college or university (or equivalent experience)
Minimum of 5-7 years marketing and communications experience with a minimum of 2 years experience in the membership association context.
Proven experience in marketing plan development, administration and evaluation required.
Written/Oral Communications Skills – Advanced
External Resource/Vendor Management – Advanced
Financial Management and Budget – Advanced
Project/Campaign Management – Advanced
Office software: Microsoft Office Suite, Relational database software, campaign management tools.

Preferred Education, Qualifications, Experience

Master’s Degree (Preferred)

Physical Requirements

Typical office work environment.

Extent of Travel Required in the Job

Light to moderate travel.