Founding Digital Marketer

Responsibilities:

• Design the 0-to-1 GTM Playbook: Build and execute the initial customer acquisition strategy specifically targeting real estate channel partners and small businesses.
• Drive Demand Generation: Launch and optimize capital-efficient paid acquisition campaigns (Google Search, LinkedIn, Meta) focused strictly on high-intent demo requests.
• Build the Outbound Engine: Create, test, and iterate on cold outbound email and LinkedIn sequencing to generate qualified sales meetings.
• Own Product Marketing: Translate technical CRM features into compelling, benefit-driven messaging, high-converting landing pages, and sales enablement materials like demo decks.
• Establish the Organic Foundation: Write and produce early core content, including customer case studies, SEO-optimized website copy, and industry thought leadership.
• Lead Customer Discovery: Conduct continuous user interviews with early adopters to refine the Ideal Customer Profile (ICP) and feed market insights back to the product roadmap.
• Execute with High Agency: Operate independently with a "T-shaped" skillset—handling copywriting, ad management, and basic design without needing external agencies or detailed briefs.