Founding GTM/BD Lead

Stablecoins are becoming the default way money moves on the internet.

However, for most consumer apps, getting users funded is still broken. Users have money across exchanges, wallets, chains, banks, and tokens. Apps want stablecoin deposits, but the path from "I have funds" to "I can use this app" is still fragmented, confusing, and full of drop-off.

That is what we are building at Unifold.

Unifold is a YC-backed company building deposit infrastructure for consumer-facing crypto and fintech apps. We help apps accept crypto and stablecoin deposits across chains, wallets, exchanges, and tokens through a developer-first API and SDK. The founding team previously built wallet infrastructure that was acquired and went on to power core wallet and funding experiences for millions of users, including products used by Polymarket, Phantom, and others.

We are now building the funding layer for the next generation of on-chain applications.

The role

This is an early, high-ownership role working directly with the founders. You will help build the commercial side of Unifold from the ground up — shaping our ICP, positioning, partnerships, customer pipeline, and long-term GTM strategy.

Responsibilities

• Open doors and build trust with founders and product teams across our core verticals: prediction markets, trading, perps, iGaming, consumer fintech, and stablecoin apps
• Create and manage partnerships across exchanges, wallets, on-ramps, and developer platforms
• Refine ICP and positioning based on market feedback
• Turn early founder-led sales into a repeatable GTM motion

What we are looking for

• Deep understanding of crypto, stablecoins, fintech, payments, wallets, exchanges, on-ramps, or developer infrastructure
• Established relationships with founders, product leaders, or BD counterparts at crypto-native companies
• A demonstrated track record of closing partnerships or integrations
• Ability to operate with high autonomy at an early-stage company
• Comfort working directly with technical founders and product teams

If you believe stablecoins will power the next wave of consumer financial products and want to help build the infrastructure that makes that possible, we would love to meet you.

Based in New York.
Competitive salary + equity.