Founding Marketing Manager

About the company

Our client is a healthcare technology company.

The role

Raydar is recruiting for this role on behalf of our client. Act as the first marketing hire, taking charge of marketing planning and delivery in a fast-moving startup. Partner closely with company leadership to define how the business presents itself externally, create inbound demand and decide which channels reach business buyers. Expect to cover a broad mix of marketing disciplines.

What you'll do

- Establish the company's external voice and visual identity from the ground up, partnering closely with the founders.

- Plan and execute a lead generation approach, testing and choosing among channels such as account-based marketing, product marketing and paid media.

- Run targeted account-based campaigns in coordination with the existing business development team.

- Direct content production and manage outside creative vendors to deliver marketing assets, social posts and sales collateral.

- Coordinate logistics for a busy events and conference calendar and seek out new event opportunities.

Requirements

What we're looking for

- 3 to 5 years of B2B marketing experience, with a strategic outlook and good judgment about priorities.

- Experience at early-stage startups handling several B2B marketing functions at once.

- Ability to run channel experiments and prioritize based on results.

- Comfort working independently, without close supervision or a ready-made playbook.

- A brand-first approach and skill in turning product value into clear, persuasive messaging.

- Ability to work on-site five days a week.

Bonus points

- Background in sales or account-based marketing.

- Experience in the healthcare industry.

Benefits

Compensation and benefits

- Base salary: USD 150,000 to 200,000 per year

- Equity

- Medical, dental and vision coverage

- Commuter benefits

- Flexible time off

Location and work model

- New York City, NY, United States

- On-site, 5 days per week in office

- Full-time