Founding Product Marketer
Summary
Leads positioning and launches for an AI orchestration platform, crafting narratives for GTM teams and driving sales enablement in a Series B SaaS company.
The Role
You'll lead the charge on helping create a category and shape how future GTM organizations are built. You'll develop positioning around AI orchestration, lead launches, have a consistent cadence of product releases, build sales enablement, and create competitive narratives that resonate with Sales VPs, RevOps leaders, and revenue teams.
This is an early PMM role at a Series B company with direct input into how we position the platform.
What You'll Do
- Develop positioning around AI orchestration for GTM: how 11x coordinates research, outreach, follow-up, qualification, and data across workflows. Create distinct messaging across industries and personas - for enterprise sales orgs, mid-market teams consolidating toolsets, and RevOps leaders.
- Lead product launch GTM: develop launch narratives connecting new workflows to customer outcomes (busywork eliminated, pipeline accelerated, team focus on selling), own sales collateral and enablement.
- Build competitive narrative: position 11x against fragmented toolsets and point solutions. Create battle cards, one-sheets, and messaging frameworks for common objections (integration, data security, ROI, learning curve).
- Drive customer stories and case studies that show tangible impact on GTM metrics.
- Be the glue between product, CS, and sales.
You'll Succeed If You Have
- 3-5+ years in product marketing at a B2B SaaS or AI company, with a track record of positioning that moves deals and owning launch execution
- Strong writing and communication; ability to translate complex technical concepts into clear narratives for different buyer personas
- Structured thinking: you can take ambiguous positioning problems and create clarity around platform value vs. point solutions
- Genuine interest in AI and GTM orchestration; intellectual curiosity about buyer pain and GTM workflows
- Bias toward action and customer feedback over debate; you validate positioning with sales and customers early
- Ability to move fast in ambiguity and work effectively across Product, Sales, and Marketing without getting stuck on process
Preferred Qualifications
- Experience marketing platform products or orchestration tools to enterprise buyers
- Familiarity with the GTM toolstack (CRM, sales automation, rev ops) and integration challenges
- GTM, sales, or RevOps background before PMM (gives credibility with practitioners)
- Experience positioning products in emerging categories or moving companies upmarket from point solutions to platforms