Franchise Brand Marketing Manager

About the Opportunity

Key Responsibilities

• Serve as a primary marketing contact for franchise owners, building relationships and understanding their goals, challenges, and market opportunities.
• Help franchisees develop and execute local marketing plans based on their budgets and business objectives, including grassroots efforts, community partnerships, and referral opportunities.
• Educate franchisees on marketing programs, approved vendors, and best practices, while gathering feedback to improve resources and support.
• Support new locations with launch plans and marketing guidance.
• Partner with franchisees and operations to identify opportunities to improve lead handling, follow-up, and sales conversion.
• Share marketing updates, results, and recommendations through meetings, presentations, and other franchisee communications.

• Manage campaigns that build brand awareness, generate qualified leads, and support customer acquisition and local market growth.
• Adjust marketing strategies based on seasonality, market conditions, performance, and franchisee needs.
• Oversee digital marketing programs with internal teams and approved partners, including paid search, SEO, websites, local listings, social media, email, and online reputation management.
• Collaborate with creative teams to develop marketing materials, sales tools, and franchisee resources that align with brand standards.
• Manage relationships with approved marketing vendors, setting clear expectations and holding them accountable for performance, communication, reporting, and deliverables.
• Coordinate marketing projects across internal teams and external partners.

• Develop and manage the brand marketing budget, monitoring spending against goals.
• Track and report on key metrics, including lead volume, cost per lead, conversion rates, revenue, and return on marketing investment where available.
• Use performance data, market insights, and franchisee feedback to recommend improvements and guide future planning.
• Present clear, actionable results and recommendations to brand leadership and franchisees.

Required Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field, or equivalent professional experience.
• 3–5 years of marketing experience, including home services experience and direct experience working with franchise owners in a multi-location organization.
• Experience developing local marketing and lead generation strategies and managing campaigns, budgets, and vendors.
• Knowledge of digital marketing, including paid search, SEO, websites, local listings, social media, and online reputation management.
• Ability to analyze marketing and sales performance and make actionable recommendations.
• Strong communication and relationship-building skills, with the ability to coach franchise owners and manage multiple priorities independently.
• Experience in fencing, construction, or home improvement; residential and commercial lead generation; franchise launches; or a multi-brand franchise organization is a plus.
• Familiarity with CRM systems, lead tracking, and sales conversion reporting is a plus.