Freelance Brand Copywriter - AI Enabled #Fashion #Lifestyle

Freelance Brand & Content Writer (AI Enabled)

We are expanding our freelance writing network for a globally recognised consumer brand ahead of a busy trading period.

We seek experienced freelance AI Enabled writers capable of producing high-quality content across CRM, email marketing, e-commerce, campaigns and digital channels, while maintaining a consistent and authentic brand voice.

The ideal candidate combines strong commercial AI powered writing skills with modern content work-flows and is confident in utilising and training AI tools to enhance efficiency, research, ideation, and content development.

This remains a writer-led role where editorial judgement, tone of voice management and content quality are paramount but you will be an AI adopted writer who understands best practice and AI work-flows for optimal performance while keeping an human authentic TOV.

We are particularly interested in candidates who can demonstrate:

• Extensive experience in fashion, beauty or lifestyle brand and marketing copywriting

• Expertise in CRM and email marketing

• Proficiency in AI + human tone of voice development and guardianship

• Knowledge of e-commerce and digital content

• Excellent AI powered editing and proofreading skills

• Experience leveraging AI to enhance content production

• Ability to balance speed, quality and consistency effectively who has utilised AI to improve work-flow and output

• Ability to tain AI for scalable copywriting. Overseeing it for human perfection.

Preferred backgrounds include:

• High-end consumer brands

• Lux retail

• Lifestyle

• Fashion

• Beauty

• Direct-to-consumer (DTC)

• E-commerce

If you are an experienced writer who combines compelling brand storytelling with modern, AI-enabled workflows, we would love to hear from you.

Please apply with your CV, portfolio and a brief summary of how AI currently supports your content process.