Freelance Video Editor Performance & UGC Ads (m/f/d)
Hi, we’re Doonails! 💅🏼
We’re a fast-growing beauty startup rethinking the world of manicure. With innovative products, a strong community and a presence in our own online shop as well as at leading retail partners, we bring studio quality straight to your home: simple, fast and stylish.
And this is exactly where YOU come in.
We’re looking for a freelance video editor who lives and breathes performance and UGC ads: someone who turns scripts into thumb-stopping hooks for Meta and helps us launch TikTok Shop natively in the US and DE.
Your Role & Impact ⚡️
As Freelance Video Editor for Performance & UGC Ads, you take care of the whole edit from raw footage to upload-ready ad. Your hooks are what stop the scroll.
Your impact is direct and measurable. You push our testing volume (more ad variants = more shots at Level-1 and Level-2 hits in our hit-rate framework), you move our thumb-stop and hold rates through stronger, more varied hooks, and you help us launch TikTok Shop natively in the US and DE.
Your Core Responsibilities 👩💻👨💻
- You cut 1-3 (in some cases 4-5) scripts per project with different hooks + body - mostly voice-over (generated with ElevenLabs), rarely talking-head. Around 2-4 projects per week, trending upward.
- You create US and DE subtitles + VO for almost every project.
- You export one clean version per project (no badges, no text).
- You select footage from our content database and actively bring in fresh material to avoid visual repetition.
- You name the final ads yourself, following the Doonails naming table.
- You run the end-to-end workflow across ClickUp (footage/Drive), Notion (briefing) and Frame (approval - usually 2 feedback loops until upload).
- You bring your own ideas to level up creative and performance - not just working through output.
Editing
Localization
Clean versions
Asset management
Compliance
Workflow
Proactive input
What You'll Bring to the Table 🤝
Proven track record: Proven experience editing performance/UGC ads for Meta, ideally also TikTok / TikTok Shop and Experience with VO and subtitle workflows, ideally multi-market (US + DE).
Tools: Very confident with Adobe Premiere and experience with CapCut.
Hooks: A strong eye for thumb-stopping hooks and the ability to deliver high creative variation.
- Ownership: An independent, proactive way of working with strategic thinking. You bring your own performance ideas, and you’re happy to dive into an existing content/footage database and actively use new material.
Communication: Solid English is a must (for US Content), German is a strong plus.
What We Offer 💖
💸 Competitive pay, tailored to your qualifications and experience
🤝 A true ownership role with a high degree of trust and room to shape things your way
📈 Growth potential: take on responsibility and bring your ideas directly to the table