Front-End Engineer 前端工程師

[Role Overview]
We are looking for a Front-End Engineer to own and strengthen our corporate website infrastructure within the Marketing team.
This role will work closely with Marketing and Design to turn Figma designs and business requirements into scalable, measurable and SEO/GEO-friendly web experiences. Beyond front-end development, the role will also support website administration, multi-region architecture, tracking and continuous technical optimization.

[Key Responsibilities]

• Build and maintain corporate websites, landing pages, templates and reusable web components.
• Translate Figma designs into accurate, responsive and production-ready webpages.
• Own day-to-day website administration and technical maintenance, including WordPress, themes, plugins, releases, troubleshooting, backups and access management.
• Develop and maintain a scalable multi-region and multilingual website architecture, including market-specific site structure, URLs, navigation and content organization.
• Implement technical SEO/GEO requirements, including semantic HTML, hreflang, metadata, schema, redirects, canonicals, sitemaps and crawlability.
• Improve website performance, responsiveness, accessibility and Core Web Vitals.
• Implement and maintain website tracking using GA4, GTM, dataLayer and related technologies.
• Work with Marketing to improve how website content and structure can be understood by search engines and AI-powered discovery platforms.
• Develop interactive marketing experiences and web tools for campaigns, assessments and other digital initiatives.
• Proactively identify technical issues and recommend improvements to website architecture, maintainability and performance.

[Requirements]

• 2+ years of front-end or web development experience with a portfolio of production websites.
• Strong HTML, CSS and JavaScript skills.
• Hands-on experience with WordPress development, administration and maintenance.
• Experience working with Figma and translating design files into responsive webpages.
• Experience with responsive web development and cross-browser troubleshooting.
• Understanding of multi-region / multilingual website architecture, including URL structures, hreflang and related SEO considerations.
• Understanding of semantic HTML, technical SEO and modern website architecture.
• Familiarity with GA4, GTM, Google Search Console and web tracking implementation.
• Fluent Mandarin Chinese for day-to-day collaboration with the Design team, with working English communication skills for regional collaboration.
• Ability to independently troubleshoot website issues and translate business requirements into technical solutions.

[Nice to Have]

• Experience with React, Next.js or other modern front-end frameworks.
• PHP/MySQL and Git experience.
• Experience with schema / structured data and advanced technical SEO.
• Familiarity with domain, DNS, CDN and website hosting administration.
• Experience integrating APIs or AI services into web applications.
• Familiarity with Cloudflare and website security.
• Experience building interactive tools, calculators, assessments or similar web experiences.