FS CBS - Brand, Marketing& Communications - Assistant Director/Associate Director

Description:

EY is looking for a highly passionate brand, marketing, and communications Senior Manager for a business unit to drive marketing initiatives in the Greater China region. This person will be responsible for driving the creation and execution of innovative initiatives in marketing, branding, and communication pillars.

The ideal candidate should have all-rounded experience in event management & execution, integrated marketing campaigns, business insights generation, innovative digital marketing, and content creation etc.

This is a highly collaborative role to work closely with markets, accounts, operations and BD teams across all EY services lines and financial services team and FSO.

Key responsibilities include (but are not limited to):

· Conduct diagnostics of the current business and identify improvement plans from branding, marketing, and communication perspective.

· Lead go-to-market strategy implementation through content creating, including brochures, whitepaper, and marketing collaterals, etc.

· Lead both external and internal branding and marketing campaign to engage different stakeholder groups to achieve desired results.

· Develop effective marketing programs that integrate a mix of marketing channels including client events, sponsorship, thought leadership, social and digital channels, as well as media activities.

· Design creative branding campaigns through innovative promotional channels.

Desired Qualifications:

1. Bachelor degree in business, marketing, communication fields with 10+ years of work experiences in marketing and communications roles, in particular with B2B or professional services organizations would be an advantage

2. Excellent writing and project management skills

3. Keen in financial industry market trends

4. A team player with highly effective interpersonal and communication skills

5. Fluency in both Chinese and English