Full Stack Digital Marketer (Martech) - 473
Summary
Owns martech infrastructure, CRM automation, paid media, and CRO across a portfolio of hospitality properties to maximize direct bookings, working remotely during Australian business hours.
Position: Full Stack Digital Marketer
Salary: PHP 75,000 - PHP 100,000/month
Working Hours & Conditions: Australian Business Hours, Remote
ROLE OVERVIEW:
The Full Stack Digital Marketer is a hands-on hybrid role operating at the intersection of marketing execution and martech (marketing technology) infrastructure. Reporting to the Commercial Team, this individual will own the technical connectivity, conversion rate optimization, and digital campaign performance across a portfolio of hospitality properties. The primary objective is to maximize direct bookings while reducing reliance on third-party online travel agencies.
PRIMARY RESPONSIBILITIES:
- Execute full-stack digital marketing strategies across multiple properties.
- Manage CRM and email marketing initiatives, advanced audience segmentation, automated workflows, and personalized campaigns.
- Ensure seamless data flow connectivity between PMS and CRM systems.
- Develop and optimize paid, owned, and earned media campaigns aligned with budgetary targets.
- Build, maintain, and connect CMS platforms (e.g., Webflow, WordPress) to live booking engines.
- Manage conversion rate optimization, tracking infrastructure, pixel implementation, and analytics dashboards.
- Handle creative design assets for digital platforms, social media, websites, and print.
- Oversee technical SEO improvements, listing health across search profiles, and the martech onboarding of new property acquisitions.
Requirements
- CMS (Content Management System) & Website Management: Hands-on experience developing, maintaining, and connecting Webflow and WordPress sites.
- Martech Connectivity & CRM (Customer Relationship Management) Automation: Demonstrated ability to manage CRM systems (e.g., Mailerlite), advanced audience segmentation, and automated workflows.
- Conversion Rate Optimization & Tracking Infrastructure: Mastery of GA4 (Google Analytics 4), Meta Pixel, Google Tag Manager, and UTM (Urchin Tracking Module) parameters.
- Full-Stack Digital Campaign Execution (3+ Years): Hands-on creation and optimization of SEO (Search Engine Optimization), EDMs (Electronic Direct Mail), and Paid Media (Meta/Google Ads).
Skills
As published by workable · 12 questions · 10 written answers
Basics
First name, Last name, Email, Phone, Address, Resume
Short answers (2)
- If selected, how soon can you start?
- How much is your expected salary?
Written answers (10)
- Do you have at least 3 years of hands-on experience maintaining websites built on Webflow and WordPress?
- Have you built and managed CRM email automation workflows (e.g., Mailerlite, ActiveCampaign, Klaviyo)?
- Do you have direct experience setting up tracking infrastructure, including GA4, Meta Pixels, and custom UTM setups?
- Have you executed paid ad campaigns across Google Ads and Meta Ads Manager?
- Are you experienced in optimizing digital conversion funnels to increase direct bookings or e-commerce sales?
- Have you worked with or integrated PMS (Property Management Systems) or booking engines with marketing platforms?
- Do you actively use AI tools (e.g., ChatGPT, Claude, Otter.ai) in your day-to-day workflow to enhance productivity?
- Are you comfortable presenting monthly performance data and recommendations via Microsoft Teams?
- Are you available to work full-time during AEST business hours?
- Please list down all the tools and softwares you are proficient in using.