Functional / Busness Analyst
Summary
Business Analyst supporting Martech and campaign management initiatives, working with customer segmentation, personalization, and tools like Adobe Experience Platform or Salesforce Marketing Cloud.
Job Overview: Pay Range: $55.00hr - $60.00hr Requirement/Must Have: 3 to 6 years of experience as a Business Analyst, preferably in Martech or campaign management domains. Familiarity with Naehas or similar Offer Management platforms is a strong plus. Strong understanding of customer segmentation, personalization, and campaign lifecycle. Experience working with Adobe Experience Platform, Salesforce Marketing Cloud, or similar tools. Excellent analytical, problem-solving, and communication skill…