Fund Marketing Specialist

About Us
Longbridge is a new-generation, AI-driven online brokerage on a mission to make investing smarter, simpler, and more accessible for everyone. Headquartered in Singapore, we are redefining the investment journey by connecting the stages of “Discovery → Learning → Trading.” With our proprietary AI assistant, Longbridge AI, and a cloud-native infrastructure, we provide retail investors with institutional-grade insights and a seamless global trading network. At Longbridge, you won’t just be working for a brokerage; you’ll be building the future of financial infrastructure

Responsibilities

• Create and manage in-app fund education content (FAQs, guides, product pages) and client-facing content (market views, product analysis, articles, infographics, posters, and push notifications)
• Develop content for featured products and partner fund houses, including asset manager profiles, fund manager introductions, and new fund launch explainers
• Plan and execute online campaigns, product promotions, investor seminars, and asset manager eventsManage the content calendar, track engagement and conversion, and optimise performance
• Collaborate with fund houses on new fund launches, featured product campaigns, and co-marketing; secure marketing resources from partners
• Plan fund livestreams, select topics, and invite guests (asset managers, fund managers, and in-house analysts)
• Work with Compliance to ensure all content and campaigns meet regulatory requirements
• Assist in other ad-hoc duties as assigned

Requirements

• Bachelor’s degree holder or above in Marketing, Finance, Economics or a related field
• Minimum 3 years of relevant experience; experience in marketing within brokerage, banking, asset management, or fund distribution is an advantange
• Basic knowledge of funds and fund products
• Strong writing skills, with the ability to simplify complex topics for a general audience
• Strong execution capability to manage content, campaigns, and external partnerships simultaneously
• Fund industry qualification or HKSFC licence preferred
• Existing relationships with fund houses or asset managers preferred
• Experience in livestream planning, or in managing a financial content account preferred
• Excellent command of written and spoken English and Chinese (including Cantonese and Mandarin)