Funnel Optimization Manager

RedCore is an international business group that creates technological solutions for digital markets. Our products and services cover fintech, marketing, e-commerce, customer service, communications and regulatory technologies.

We are looking for a Funnel Optimization Manager to join our team!

Requirements:

• 2+ years of experience in Betting, Affiliate Marketing, or Media Buying;
• Strong understanding of acquisition, conversion, and retention funnels;
• Experience analyzing traffic, advertising campaigns, landing pages, and user journeys;
• Solid understanding of key performance metrics, including CTR, CPM, CPA, eCPA, Reg2FD, FD2RD, Retention, LTV, and ROI;
• Experience designing, running, and analyzing A/B tests;
• Ability to work with large datasets and identify growth opportunities;
• Experience developing business hypotheses and preparing requirements for cross-functional teams;
• Experience collaborating with Product, Traffic, Retention, and Country teams;
• Strong analytical and systems-thinking skills with a results-driven mindset;
• Experience working across multiple GEOs will be considered a strong advantage.

Responsibilities:

• Analyze end-to-end funnels from traffic acquisition to repeat deposits;
• Evaluate traffic quality and user journeys across all acquisition channels;
• Identify and prioritize opportunities to improve conversion, retention, and LTV;
• Optimize the Traffic → Landing Page → Registration → First Deposit → Retention funnel;
• Develop and implement growth hypotheses together with the Traffic, Product, Retention, and Country teams;
• Monitor the performance and effectiveness of implemented funnel improvements;
• Conduct competitor analysis and identify industry best practices;
• Evaluate the business impact of product and marketing changes;
• Audit creatives, landing pages, targeting, and user scenarios to - identify optimization opportunities;
• Design, launch, and analyze A/B tests in collaboration with Product, Traffic, and Retention teams;
• Prepare product and retention improvement requirements for development teams;
• Provide recommendations for funnel localization and optimization across different GEOs;
• Track the implementation of approved initiatives and measure their results;
• Prepare analytical reports, insights, and recommendations for Country
• Managers and cross-functional teams.

What are the conditions and bonuses?
☘️An exciting and challenging job in a fast-growing product company, the opportunity to be part of a multicultural team of top professionals in Development, Architecture, Management, Operations, Marketing, Legal, Finance and other;
🤝🏻Great working atmosphere with passionate experts and leaders, sharing a friendly culture and a success-driven mindset is guaranteed;
📍Beautiful offices in Warsaw, Limassol, Kyiv, Almaty, Yerevan work remotely or on-site with comfort and enjoy the opportunity to build a network of connections with professionals day by day;
🧑🏻‍💻Modern corporate equipment based on macOS or Windows and additional equipment are provided;
🏖Paid vacations, sick leave, personal events days, days off;
👨🏻‍⚕️Corporate health insurance program for your well-being;
💵Referral program enjoy cooperation with your colleagues and get the bonus;
📚Educational programs: regular internal training sessions, compensation for external education, attendance of specialized global conferences;
🎯Rewards program for mentoring and coaching colleagues;
🧘Yoga classes to help you stay active and energized;
✈️In-house Travel Service;
🦄Multiple internal activities: online platform for employees with quests, gamification, presents and news, RedCore clubs for movie/book/pets lovers, special office days dedicated to holidays;
🎳Company events, team buildings.