General Manager

Industry: FMCG

Job Summary

Our client is a growing company in the FMCG industry and is looking for an experienced General Manager to lead its overall business operations, drive revenue growth, improve profitability, and strengthen operational efficiency. The ideal candidate will have strong leadership experience in business strategy, sales, supply chain, financial management, and organizational development to support the company's continued growth and expansion.

Main Responsibilities:

A. Business Strategy and Planning

• Develop and implement business strategies, annual plans, and operational priorities aligned with company objectives.
• Identify new business opportunities, market trends, and potential distribution channels.
• Monitor business performance and provide strategic recommendations to the CEO.

B. Sales and Business Development

• Lead sales strategies to achieve revenue, market share, and distribution targets.
• Monitor sales performance, pricing, promotions, and sales productivity.
• Build and maintain strong relationships with key customers, distributors, suppliers, and business partners.
• Drive sales growth, profitability, and continuous performance improvement.

C. Supply Chain and Operations Management

• Oversee procurement, inventory, warehousing, logistics, and distribution operations.
• Ensure product availability, accurate stock management, and timely delivery.
• Implement operational procedures and internal controls to improve efficiency and reduce costs.
• Monitor inventory losses, product expiry, and operational performance.

D. Financial and Budget Management

• Lead annual budgeting, financial forecasting, and business planning.
• Monitor revenue, gross profit, operating expenses, cash flow, and overall profitability.
• Review financial reports and implement corrective actions to achieve financial targets.
• Ensure effective cost control and financial accountability.

E. Leadership and Organizational Development

• Lead, coach, and develop department heads and managers to achieve business objectives.
• Establish departmental targets, responsibilities, and performance expectations.
• Work with HR on manpower planning, recruitment, performance management, talent development, and employee retention.
• Promote teamwork, accountability, professionalism, and continuous improvement.

F. Governance, Compliance, and Risk Management

• Ensure compliance with applicable Cambodian laws, regulations, and company policies.
• Maintain effective internal controls over company assets, inventory, transactions, and business information.
• Identify and manage operational, financial, commercial, and compliance risks.
• Ensure ethical business practices and report significant issues to the CEO.

G. Cross-Functional Management and Reporting

• Coordinate Sales, Marketing, Finance, HR & Administration, Warehouse, and Logistics to achieve common business goals.
• Conduct management meetings to review performance and resolve operational issues.
• Prepare regular business performance reports and recommend improvement initiatives to the CEO.
• Make operational decisions within delegated authority and recommend major business initiatives for approval.

Main Requirements:

• Bachelor's degree in Business Administration, Management, Finance, Supply Chain, or a related field. A Master's degree is an advantage.
• At least 8–10 years of relevant business management experience, with significant leadership responsibilities.
• Experience in trading, FMCG, beverage, or distribution businesses is preferred.
• Strong knowledge of business planning, sales management, supply chain operations, and financial management.
• Proven ability to lead cross-functional teams and achieve business targets.