General Manager - Brand & eCommerce Vertical - Consumer Durables

Role Overview:

Our leading Consumer Durable client is looking for a General Manager - Brand & E-commerce professional.

Location: Hyderabad

Roles & Responsibilities:

The General Manager - Brand & E-commerce will be responsible for strengthening brand positioning, driving integrated marketing initiatives, and leading e-commerce business growth across online marketplaces, the company's D2C platform, and emerging digital channels. The role will focus on revenue growth, profitability, customer acquisition, brand equity, and market expansion.

Key Responsibility Areas:

Brand Strategy & Management:

- Develop and execute brand strategies to strengthen brand awareness, positioning, and market share.

- Lead integrated marketing campaigns and corporate/brand identity building across ATL, BTL, digital, social media, influencer marketing, PR, etc.

- Ensure consistent marketing communication, content development, and brand identity across touchpoints.

- Build and use customer centric initiatives and adopt best D2C practices such as CRM tools to engage with customers.

E-commerce Business Management:

- Drive online sales, revenue growth, and profitability across marketplaces such as Amazon, Flipkart, Pepperfry, and other relevant platforms.

- Develop and execute strategies for D2C and emerging digital commerce and quick commerce channels.

- Manage platform growth performance, product listings, pricing, promotions, visibility, and customer experience.

Digital & Performance Marketing:

- Lead full funnel and performance marketing, SEO/AEO/GEO, SEM, social media, and content marketing initiatives.

- Optimise customer acquisition costs, conversion rates, campaign effectiveness, and marketing ROI.

- Digital asset management - corporate/brand websites, marketplace brand stores and catalog, social media, blogs, etc.

Business Strategy & Analytics:

- Develop annual business plans, budgets, and growth strategies for Brand and E-commerce.

- Monitor market wise revenue, profitability, and other key performance indicators against the marketing budget allocations.

- Use market intelligence, consumer insights, and competitor analysis to identify growth opportunities.

Product & Trade Marketing & Go-to-Market:

- Collaborate with Product, Sales, and Retail teams on product launches, packaging, positioning, pricing, and promotional strategies.

- Develop marketing initiatives to support product adoption, channel growth, and premiumisation through retail product merchandising, product content creation, physical/digital cataloguing, etc.

- Organise events/exhibitions to promote product and brand.

- Retail trade marketing, loyalty program management, product training, LMS initiatives, brand activations, and co-promotions.

- Consumer promos and offers.

Team & Stakeholder Management:

- Lead, mentor, and manage the Brand/Content, Digital Marketing, Product & Trade Marketing, and E-commerce teams.

- Work closely with the Sales Team and coordinate with cross functional teams to achieve business objectives.

- Manage external agencies, marketplace partners, vendors, and service providers.

Educational Qualification & Experience:

- MBA/PGDM in Marketing, Digital Marketing, or a related discipline.

- Should have relevant experience in Brand Management, Digital Marketing, and E-commerce, preferably in consumer durables, home furnishings, furniture, or mattresses.

- Proven experience in managing teams, marketing budgets, business growth, and e-commerce platforms.

- Strong understanding of marketplace operations, D2C business models, performance marketing, brand development, and digital analytics.