General Manager – Brand Marketing- Dineout

About the Role
We are looking for a General Manager – Brand Marketing to lead the end-to-end marketing
charter for Swiggy Dineout.
This leader will own Brand Marketing, Digital Marketing, Performance Marketing, SEO,
Influencer Marketing, and Social Media Marketing, driving both long-term brand equity and
short-term business growth.
The ideal candidate is an experienced marketing leader who combines strategic thinking with
execution excellence, has a deep understanding of consumer behavior, and has successfully
scaled digital-first brands through impactful campaigns and performance-led growth.
This is a highly visible leadership role where you will shape how millions of Indians discover,
engage with, and experience dining out through Swiggy.
Key Responsibilities
1. Brand & Digital Marketing
● Define and drive Swiggy Dineout's overall brand positioning and marketing strategy.
● Develop integrated marketing campaigns across digital and offline channels to build
awareness, trust, and consideration.
● Lead creative development in partnership with agencies and internal teams.
● Build compelling consumer narratives and differentiated brand communication.
● Ensure consistency across all customer touchpoints.
2. Performance Marketing
● Own the end-to-end performance marketing strategy across paid channels including
Meta, Google, Affiliates, and other acquisition platforms.
● Drive measurable user acquisition, retention, and revenue growth.
● Optimize marketing investments to improve CAC, ROAS, LTV, and conversion metrics.
● Continuously experiment with new channels, audiences, and campaign strategies.
3. SEO & Organic Growth
● Define and execute the SEO roadmap to maximize organic traffic and discovery.
● Partner with Product, Engineering, and Content teams to optimize restaurant, cuisine,
and city pages.
● Improve keyword rankings and search visibility across key consumer journeys.
● Build scalable organic growth levers to drive sustainable user acquisition.
4. Influencer & Social Media Marketing

● Lead influencer marketing strategy across macro, micro, regional, and creator
communities.
● Build engaging, culturally relevant campaigns across social media platforms.
● Develop scalable brand IPs and campaigns that create conversations around dining-out
culture.
● Drive user-generated content and community engagement initiatives.
5. Marketing Leadership & Cross-functional Collaboration
● Build, mentor, and lead a high-performing marketing organization across Brand,
Performance, Social Media, SEO, and Influencer Marketing.
● Partner closely with Product, Growth, Business, Partnerships, Analytics, and CRM teams
to deliver business outcomes.
● Own annual marketing planning (AOP), budget allocation, forecasting, and performance
reporting.
● Manage agency relationships and ensure best-in-class campaign execution.
Preferred Experience
● 8–12 years of experience in marketing leadership roles.
● Experience across Consumer Internet, FMCG, Lifestyle, Consumer Tech, Marketplace,
or F&B businesses.
● Strong expertise in both Brand Marketing and Performance Marketing.
● Demonstrated success in scaling user acquisition and engagement through digital
channels.
● Hands-on experience leading SEO, Social Media, and Influencer Marketing initiatives.
● Deep understanding of consumer journeys, digital storytelling, and marketing analytics.
● Experience managing high-performing teams and external agency partners.
● Ability to thrive in a fast-paced, high-growth environment.
Why Join Swiggy Dineout?
● Lead the entire marketing function for one of India's fastest-growing dining platforms.
● Own a high-impact leadership role with end-to-end responsibility across brand, growth,
digital, and performance marketing.
● Shape one of India's most exciting consumer brands and influence how millions of users
discover and experience dining out.
● Work alongside high-performing cross-functional teams in a fast-paced, entrepreneurial
environment.
● Drive measurable business impact through strategic marketing, innovation, and
consumer-centric storytelling.