General Manager (Business Development)

Key Responsibilities

Digital Marketing

• Develop and execute integrated digital marketing strategies across social media, EDM, SEO/SEM, and influencer partnerships.
• Manage content calendars, campaigns, and paid ad performance (Meta, Google, TikTok, Xiaohongshu).
• Track KPIs, analyse ROI, and continuously optimise for engagement, footfall, and online sales.
• Oversee the café's website, e-commerce, and CRM/loyalty programme.

Corporate Events

• Plan, pitch, and execute corporate events, product launches, media tastings, and pop-ups.
• Build strong relationships with event partners, venues, and media contacts.
• Manage event budgets, timelines, vendors, and post-event reporting.

B2B Sales

• Identify and secure B2B opportunities including corporate catering, bulk orders, hotel/office partnerships, and wholesale accounts.
• Develop sales pipelines, proposals, and pricing strategies to hit revenue targets.
• Nurture long-term client relationships and expand recurring revenue streams.
• Represent the brand at industry events, trade shows, and networking sessions.