General Manager – Business Growth & Operations
General Manager – Business Growth & Operations
Salary Range: S$6,000–S$7,000 per month
Ms Durian is looking for a commercially driven, hands-on General Manager – Business Growth & Operations to lead our corporate sales, marketing and day-to-day business operations.
Reporting directly to the Founder, you will be responsible for growing corporate sales, leading festive and brand campaigns, and overseeing our café, kitchen, fulfilment and customer-service operations.
This role is suitable for an experienced F&B leader who is ready to take on broader responsibility for business growth, team performance and profitability.
Key Responsibilities
1. Corporate Sales and Business Development
Develop and execute a clear corporate-sales strategy.
Grow revenue from corporate gifting, festive orders, bulk purchases, catering, events and business partnerships.
Build and manage a strong pipeline of prospective corporate clients.
Proactively approach companies, institutions, event organisers and potential partners.
Prepare corporate packages, quotations, proposals and presentations.
Build long-term relationships with clients and increase repeat orders.
Achieve agreed monthly, quarterly and annual corporate-sales targets.
Identify new products, partnerships, outlets and sales channels.
2. Marketing and Campaigns
Lead Ms Durian’s overall marketing and brand strategy.
Develop an annual marketing and festive campaign calendar.
Plan and execute campaigns for Chinese New Year, Hari Raya, Mid-Autumn Festival, Christmas, anniversaries, product launches and other key occasions.
Set clear sales, revenue and performance targets for each campaign.
Manage campaign concepts, budgets, timelines and execution.
Oversee online and offline marketing, social media, content, advertising, collaborations and in-store promotions.
Review campaign results and improve return on marketing expenditure.
3. Operations Management
Oversee café, kitchen, fulfilment and customer-service operations.
Ensure effective coordination between sales, marketing, production and operations.
Prepare the business operationally for corporate orders, festive campaigns and peak periods.
Improve productivity, workflows, order accuracy, turnaround time and service standards.
Monitor manpower, scheduling, inventory, procurement, production capacity and wastage.
Establish and maintain clear standard operating procedures.
Maintain product quality, food safety and customer-service standards.
Identify operational issues and implement practical solutions.
Financial and Team Management
Set sales targets, budgets and performance indicators.
Monitor revenue, gross profit, food costs, labour costs, marketing expenditure and operating expenses.
Improve productivity, cost control and overall profitability.
Lead and manage the sales, marketing and operations teams.
Set clear expectations and measurable targets for team members.
Conduct regular performance reviews and follow up on action plans.
Provide regular business-performance reports to the Founder.
Key Performance Indicators
Performance will be measured based on:
Achievement of corporate-sales revenue targets.
Growth in new and repeat corporate accounts.
Value and quality of the corporate-sales pipeline.
Revenue and return from marketing and festive campaigns.
Achievement of overall company sales and profitability targets.
Control of food costs, labour costs, wastage and operating expenses.
Improvement in order accuracy, fulfilment and customer satisfaction.
Team performance, productivity and accountability.
Development of new products, partnerships and sales channels.
Requirements
At least five years of relevant experience in F&B, hospitality, retail, consumer goods or a related industry.
Proven experience in corporate sales, business development or key-account management.
Experience planning and executing marketing or festive campaigns.
Strong operational and people-management experience.
Good understanding of budgets, margins, cost control and profitability.
Strong leadership, communication, negotiation and relationship-management skills.
Commercially minded, resourceful and results-oriented.
Able to think strategically while remaining actively involved in execution.
Comfortable working in a growing SME environment and supporting the business during peak periods.
What We Offer
Monthly salary of S$6,000–S$7,000, depending on experience.
Corporate-sales incentives based on agreed revenue and gross-profit targets.
Performance bonus based on company results and management KPIs.
Direct involvement in shaping the growth and future direction of Ms Durian.
Opportunity to develop new products, partnerships, sales channels and expansion projects.
If you are a hands-on business leader who can grow revenue, build capable teams and strengthen operational performance, we would love to hear from you.
Please submit your résumé together with a short introduction outlining your relevant experience, key achievements and interest in joining Ms Durian.