General Manager

Key Responsibilities:

Strategic Leadership

• Lead and implement a national strategy to expand company's model to other governorates, in coordination with the Ministry of Social Development (MOSD) and other stakeholders.
  
• Identify and pursue opportunities to diversify workshop models beyond paper recycling, while maintaining quality and inclusion standards.
  
• Develop multi-year business plans focused on social impact, revenue generation, and sustainability.
  
• Represent the company for Business in high-level meetings with government partners and donors.
  

Operational Management

• Oversee all daily operations of the Muscat workshop, ensuring efficiency, quality, and inclusion.
  
• Supervise and support the Workshop Unit Manager and all operational staff.
  
• Ensure that the work environment is inclusive, safe, and productive for employees with intellectual disabilities.
  
• Develop systems to monitor workflow, output, and continuous improvement.
  

Financial Oversight

• Develop and manage the organization’s annual budget and monitor cash flow.
  
• Ensure the social enterprise moves toward financial self-sufficiency through diversified revenue channels.
  
• Coordinate with the client's Executive Directors on any donor-funded support while maximizing earned income from product sales.
  

Brand and Commercial Development

• Oversee the client's growth as a national label for disability-made products.
  
• Support the efforts of the Business Development Executive and guide retail expansion across supermarkets, bazaars, exhibitions, and online platforms.
  
• Ensure that product quality, branding, and storytelling align with the brand’s inclusive and national identity.
  

Team Leadership and inclusion

• Recruit, supervise, and develop all team members, including persons with disabilities, with support from relevant parties and specialists from the Ministry of Social Development when needed.
  
• Ensure that inclusive HR policies are followed in recruitment, performance management, and professional development, in coordination with relevant parties from Ministry of Social Development or Ministry of Labor as needed.
  
• Work closely with specialists, whether privately recruited or from the relevant ministries to adapt workflows and job roles for individuals with varying abilities.
  

Partnerships and Stakeholder Engagement

• Serve as the main point of contact for the Ministry of Social Development and other governmental bodies.
  
• Build relationships and collaborate with stakeholders, including customers, suppliers, donors, and community members, to align activities with broader organizational goals.
  
• Act as a spokesperson for the workshop and brand, promoting its vision and achievements.
  
• Lead negotiations and oversee execution of MOUs and LTAs with national and regional authorities.
  
• Support replication efforts by providing operational guidance and ensuring consistency across future workshop sites.
  

Monitoring, Evaluation & Reporting

• Establish KPIs to measure both operational success and social impact.
  
• Submit regular performance and financial reports to the Executive Director.
  
• Track and report outcomes to MOSD and other partners as needed.
  

Requirements

Education:

• Bachelor’s or Master’s degree in Business Administration, Social Enterprise, Operations Management, or a related field.
  

Experience:

• 7-10 years of experience in general management, preferably in social enterprises or sustainability-focused organizations.
  
• Proven track record of leading teams, budgets and managing retails or brand operations efficiently.
  

· Background in inclusive employment, disability advocacy, or community development is highly desirable.

Skills:

• Strategic thinking with strong leadership and execution capacity.
  
• Excellent financial management and budgeting abilities.
  
• Proficiency in marketing, branding, and sales strategies.
  
• Exceptional communication, interpersonal and negotiation skills.
  
• Commitment to sustainability and inclusivity.