General Manager

About the role

The General Manager will turn strategy into clear plans and measurable results across sales, marketing, logistics, supply chain, finance, administration and customer service. This is a hands-on senior leadership role for a strong people manager with proven experience in FMCG, food and beverage, retail or distribution. The successful candidate will bring strength in Modern Trade and retail, sound financial judgement and a practical understanding of the Cambodian market.

What you will focus on:

- Set and deliver the company's five-year directions, annual operating plan, budgets and business priorities with the Managing Director and Board.

- Improve sales and marketing performance by setting clear channel, customer, product and team plans, with regular reviews and follow-through.

- Strengthen Modern Trade and retail relationships, distribution, execution and sustainable revenue growth.

- Lead department heads across Sales, Marketing, Logistics, Warehousing, Supply Chain, Finance,

- Administration and HR, and Customer Service.

- Manage revenue, margins, expenses, cash flow and return on investment; identify issues early and take corrective action.

- Improve demand forecasting, inventory planning and stock management to protect service levels, working capital and product freshness.

- Set practical KPIs, hold regular performance reviews and build accountability, collaboration and capability across the organization.

- Identify opportunities to improve processes, productivity, systems, internal controls, risk management and protection of company assets.

-Lead new product and brand launches, including market-entry plans and route-to-market execution.

- Build effective relationships with customers, suppliers, brand owners and business partners; support negotiations and contract implementation.

- Provide timely management reports and sound operational advice to the Managing Director and Board.

What you bring:

- A bachelor's degree or higher in business, management, finance, marketing or a related field.

- Significant experience in a General Manager, Deputy General Manager, Commercial Manager, Operations Manager or comparable leadership role.

- A strong track record in FMCG, food and beverage, HORECA, retail, distribution or a related industry.

- Demonstrated Modern Trade and retail expertise and a good understanding of Cambodia's commercial environment.

- Broad knowledge of sales, marketing, finance, supply chain, logistics, inventory and business operations.

- Strong financial and commercial skills, including budgeting, cost control, margin and profitability improvement, and ROI analysis.

- A practical, data-informed approach to problem-solving, planning and decision-making.

- Excellent leadership, communication, negotiation and team-development skills; able to align teams across departments.

What we offer:

- A senior role with meaningful responsibility and direct impact on the company's performance.

- The opportunity to lead and develop a growing business in Cambodia.

- A competitive salary and benefits package based on experience and qualifications.

- A professional working environment with international brands and business partners.