General Manager

General Manager

Job Description

Summary of Position: Ready to lead something legendary? The General Manager role at Crooked Hammock Brewery isn’t your average GM gig. We’re looking for a culture-driven leader who can keep the good times flowing while driving results in four key areas: Leadership & Team Development, Operations, Financial Performance, and Marketing & Community Engagement. We’re not just a brewery; we’re a lifestyle. Our spaces are built for backyard escapes, where everyone feels like family. Joining our team means being part of something fresh, exciting, and full of heart. This is more than a job; it’s your chance to help build something unforgettable. Must Enjoy the Ride!

Duties & Responsibilities:

LEADERSHIP & TEAM DEVELOPMENT: You’ll be the captain of the crew—hiring, training, and coaching a top-notch team that lives and breathes our “How We Roll” mindset. You’ll foster a fun, safe, and inclusive culture while pushing for growth at every level. Think of yourself as the ultimate vibe-setter and mentor.

• Recruit, onboard, and coach team members to become hospitality rockstars
• Lead with heart, setting expectations and conducting regular check-ins and reviews
• Manage scheduling to meet labor targets and business needs
• Drive accountability while celebrating wins and creating a space where people thrive
• Be a brand ambassador—living the Crooked Hammock values every day

OPERATIONS: From food to flow to first impressions, you’ll oversee daily operations to ensure guests leave happy—and keep coming back.

• Keep the ship tight: uphold SOPs, food quality, cleanliness, and service standards
• Create systems and improvements that boost efficiency and guest satisfaction
• Own the guest experience: build regulars, touch tables, and resolve issues fast
• Enforce safety, sanitation, and ServSafe standards
• Ensure the location shines inside and out—this is your house!

FINANCIALS: Yep, you’ll need to know your numbers. As GM, you’ll lead with a business-first mindset while keeping the magic alive.

• Collaborate on budgets and forecasts
• Analyze variances and take action to drive performance
• Manage purchasing and labor to meet COGS and profit goals
• Keep financial and HR records clean, timely, and accurate

MARKETING & COMMUNITY: We don’t just make beer—we create experiences. You’ll help market the brand locally and build strong community connections.

• Partner with the brand and marketing team to bring campaigns to life on-site
• Lead local engagement, events, and partnerships that get the neighborhood buzzing
• Inspire the team to be involved and invested in our community presence

Qualifications:

• 5+ years in restaurant or brewpub leadership
• Bachelor’s degree in hospitality or a related field preferred
• Passion for people, service, and building culture
• Proven track record in operations, labor management, and financials
• Excellent communication, coaching, and organizational skills
• Strong understanding of hospitality systems and safety practices
• ServSafe certified (or able to obtain)
• Must be flexible, professional, and ready to lead nights/weekends
• Able to lift up to 55 lbs and move up to 170 lbs (it’s a brewery, after all!)
• Proficiency in basic computer applications, word processing, spreadsheet, Google Docs, internet, POS;
• Frequently walk and occasionally bend over, twist, kneel, climb, stoop and crouch. This position requires the ability to lift up to 55 pounds and maneuver 170 pounds.

Compensation: This position pays a competitive salary, plus benefits and awesome employee perks. La Vida Hospitality Group offers unique lifestyle-based benefits geared towards doing what we do best - Enjoying the Ride & Celebrating our Tribe!

• Benefits for our salaried team - PTO & vacation, health insurance, & wellness resources
• Unlimited growth potential
• Travel opportunities
• Team events & outings like our recent ski trip to the Poconos
• Local lifestyle perks like paddleboarding & kayaking discounts
• Employee appreciation events & seasonal parties
• Professional leadership development and continuous coaching, training, and mentorship
• Food, beverage & retail discounts

...and tons more! We're firm believers in working & playing hard and we want to find people who share that same passion with us, so if that sounds like your kind of vibe, apply to join our team today!