General Manager - Marketing - FMCG/Consumer Durables

Role:

- Assumes responsibility for strategizing and monitoring all marketing and branding activities for the company while maintaining brand focus internally and externally.

- Develops the marketing and brand management strategy to support top line and bottom line growth and foray into new segments and innovative products.

- Directs the evaluation of the company's brand portfolio including brand definition and proposition, advertising concept, pricing, packaging, place and promotion for each category and brand.

- Assumes overall responsibility for Brand Activation.

- Ensures co-ordination with sales department to implement and monitor all marketing initiatives including ATL and BTL activities.

- Ensures effective media evaluation and planning to attain maximum ROI by coordinating with key media providers.

- Formulate and execute Digital Marketing strategy.

Experience - 15 - 20 years

Education - Full time MBA from a reputed institute

Industry Exposure:

- FMCG / Consumer Durable

- Please go through the parameters carefully before applying for the assignment as these are mandatory requirements.