General Manager - Nigeria

About Us

Synkron International Ltd provides industrial engineering, automation, technical services, equipment, spare parts, and technical training solutions. The company works with clients across industrial markets, providing technical expertise and coordinated solutions through its commercial, engineering, project, logistics, and support functions.

Role Overview

The General Manager – Nigeria will be responsible for the overall leadership, growth, and operational performance of Synkron International's portfolio in Nigeria. The role will provide end-to-end oversight of the market, combining business development, client relationship management, project and service delivery, engineering coordination, logistics, Training Center support, financial stewardship, and country administration.

The role will drive growth across Synkron's industrial engineering, automation, technical services, spare parts, and training portfolio while ensuring projects and client commitments are successfully delivered. As the senior in-country representative, the General Manager will also ensure that the Nigerian operation remains commercially sustainable, operationally efficient, and compliant with applicable business licences, permits, and statutory requirements.

Key Responsibilities

1. Country Leadership & Strategy: Provide overall leadership and direction for Synkron's business operations in Nigeria. Translate Group and regional strategy into country priorities, commercial objectives, and operational plans while monitoring business performance, market opportunities, risks, and operational challenges.

2. Sales, Business Development & Portfolio Growth: Lead business development and revenue growth across Synkron's portfolio in Nigeria, including automation solutions, engineering projects, equipment, technical services, maintenance, spare parts, and technical training. Develop new clients and sectors, grow existing accounts, maintain a healthy sales pipeline, and oversee opportunities through to conversion and handover.

3. Client & Key Account Management: Build and maintain strong relationships with strategic and key clients. Understand client operations, technical requirements, challenges, and future investment plans while ensuring timely follow-up, effective resolution of client concerns, client retention, repeat business, and increased share of wallet.

4. Project, Service & Engineering Coordination: Provide overall in-country oversight of projects and technical services. Coordinate with Project Managers, engineers, and technical teams to ensure appropriate resources, project milestones, site requirements, installations, commissioning, handovers, service responses, and technical support are effectively managed.

5. Logistics, Equipment & Spare Parts Management: Oversee the coordination of equipment, spare parts, tools, and project materials required for Nigerian operations. Work with Procurement, Logistics, Finance, suppliers, and OEM partners to ensure timely procurement, shipment, customs clearance, delivery, storage, and accountability of equipment and materials.

6. Training Center & Technical Capability Development: Support the growth and visibility of the Synkron Training Center in Nigeria. Identify technical capability gaps among local engineers and client teams, coordinate relevant training and certification programs, promote training opportunities, and support corporate and institutional partnerships.

7. Commercial & Financial Management: Take accountability for approved revenue, margin, and commercial objectives. Support country budgeting and forecasting, monitor sales pipeline and project values, manage commercial risks, monitor margins and operating expenditure, support invoicing and collections, and identify opportunities to improve profitability and recurring income.

8. Country Operations, Compliance & Team Leadership: Provide day-to-day leadership and coordination of Synkron employees and resources operating within Nigeria. Establish clear priorities and performance expectations, support recruitment and employee development, coordinate administrative requirements, oversee licences and permits, maintain compliance requirements, and ensure Synkron policies and governance standards are observed.

Requirements

Education Requirements

· Bachelor's degree in Engineering, Business Management, Operations Management, or a related discipline.

· An Engineering qualification in Mechanical, Electrical, Mechatronics, Automation, Industrial, or a related field is strongly preferred.

· MBA, Engineering Management, or Project Management qualification is an added advantage.

· Relevant project management or OEM certifications are advantageous.

Experience

· Minimum 8–10 years' progressive experience within industrial engineering, automation, technical services, industrial equipment, manufacturing solutions, or a related B2B technical environment.

· At least 3–5 years' experience in a management or business leadership role.

· Demonstrated experience in technical sales, business development, and key account management.

· Experience overseeing engineering projects, field service, or technical operations.

· Experience coordinating engineering or multidisciplinary technical teams.

· Commercial experience covering budgets, revenue, margins, forecasting, and collections.

· Experience with industrial equipment, spare parts, logistics, and after-sales services is strongly preferred.

· Experience working with OEM or technology partners is advantageous.

· Strong knowledge of the Nigerian industrial and business environment is strongly preferred.

· Experience managing or developing a country, territory, or significant business portfolio is a distinct advantage.

Core Competencies

· Commercial Acumen: Understands revenue, profitability, and market opportunities and translates them into sustainable business growth.

· Strategic Thinking: Converts Synkron's wider strategy into clear market priorities and executable country plans.

· Leadership & Accountability: Takes ownership of overall country performance and creates accountability across teams.

· Client Orientation: Builds trusted relationships and maintains a strong focus on client outcomes and retention.

· Execution Excellence: Drives projects, opportunities, and operational commitments through to successful completion.

· Technical & Business Understanding: Understands industrial and engineering solutions sufficiently to coordinate technical specialists and engage credibly with clients.

· Financial Acumen: Effectively manages revenue, margins, budgets, forecasts, and commercial risk.

· Problem Solving & Decision Making: Resolves complex commercial and operational challenges with sound judgement.

· Stakeholder Management & Influence: Effectively coordinates clients, employees, technical teams, OEMs, and Group functions.

· Planning & Organization: Effectively manages multiple commercial, project, engineering, and operational priorities.