General Manager - Remodeling Industry

Position: General Manager Location: Altoona, IAExpected Income: Up to $300,000 / Annually
Who We Are:
West Shore Home is a technology-driven and industry-leading home improvement company specializing in high-quality and convenient remodels of Bathrooms, Flooring, Windows, and Doors. West Shore Home operates in over 40 locations nationwide and is home to over 3,000 employees!
Purpose of Position:
The General Manager will be responsible for the achievement of all monthly, quarterly, and yearly targets, metrics, and financials at the assigned branch including Sales, Installation, Customer Service, and administrative compliance.
Key Role Accountabilities:
Strategic Leadership

Develop and execute the branch business plan aligned with company objectives.
Analyze market, customer, and competitive trends to identify growth opportunities.
Develop training, hiring, induction, and retention strategies to maintain required capacity.
Monitor headcount, backlog, conversion, and other key branch metrics.
Partner with division and corporate leadership to ensure alignment.

Financial Management

Own branch P&L, revenue, profitability, gross margin, and operating expenses.
Identify and implement opportunities to improve financial performance.

Sales & Market Growth

Set and achieve quarterly net sales targets.
Lead sales systems and performance to drive branch growth.

Operational Excellence

Optimize inventory, resources, fleet, facilities, and operational processes.
Monitor KPIs, quality, productivity, and customer service.
Build and support a high-performing installation team focused on one-day installations and minimal service needs.

Customer Experience

Champion a 5-star customer experience across all branch operations.

Compliance & Safety

Ensure compliance with company policies, regulations, permitting, DOT, HR, and safety standards.
Foster a safety-first culture.

Collaboration & Communication

Serve as the primary link between branch operations and division leadership.

Metrics & KPIs

Own branch performance and profitability across key metrics, including:

Net Income & Net Sales Volume
NSLI & Installed Revenue
Installation FPY & RID
Accounts Receivable & Cost of Goods Sold
CS Cases
Backlog Conversion

Monitor compliance metrics and ensure all standards are met.

Compensation:

Competitive base salary with commission and bonus opportunities
Expected first year income earnings up to $300K+

Benefits:

Paid training and unlimited professional growth potential!
Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)
401(k) Retirement Plan with company match
HSA plan with company match
Paid holidays and paid time off (PTO)
Employee Discount Program

Minimum Requirements:

Industry knowledge and a proven track record of success in the Construction and Home Improvement industry
Demonstrated ability to analyze multiple ever-changing data points to develop strategies to overcome obstacles and keep the promises of our company to our customers
Relentless focus on customer service.
Strong leadership capabilities with a focus on team success & employee engagement
Must have a valid smart phone or smart device in order to log into Company required systems using two-factor authentication
Valid Driver’s License with a clean driving record

Culture and Community:
We believe that when employees feel valued and supported, they perform at their best. Our dedication to fostering a strong, value-driven culture has consistently earned us the Top Workplaces USA award as one of the nation’s top employers for the last 4 consecutive years. This includes recognition in Leadership, Purpose & Values, and Compensation & Benefits.
West Shore Home strives to Bring Happiness to Every Home® and that goes beyond our customers and employees. We support positive change in our communities by volunteering, giving back, and supporting nonprofits that make a difference. Learn more here: https://westshorehome.com/community/