General Manager — Sales & Commercial Operations (FMCG)(Supply Chain)(West)

The General Manager is the most senior operational leader, responsible for leading the company’s transformation into Singapore’s leading omni-channel execution partner for multinational FMCG principals. Reporting to the CEO, the GM oversees the entire commercial and operational organisation — Sales, E-Commerce, Logistics, Retail Operations, and Trade Marketing — ensuring flawless execution across all channels.

Strategy &Business Planning:

• Develop and execute the company’s strategic plan integrating CEO vision and all principal joint business plans.
• Lead annual and quarterly business planning with all principals.
• Identify and secure new business opportunities — new principals, new channels, new geographies.

Sales Performance& Revenue Growth

• Own and deliver total revenue targets (GIV) across all principals and channels.
• Drive in-store executional excellence: distribution reach, coverage, planogram compliance.
• Lead top-to-top meetings with key retail and e-commerce customers.

Distribution, Visibility & In-Store Excellence

• Own overall distribution targets (numeric and weighted) across all principals and all channels. Ensure new product distribution is achieved within agreed timelines.
• Set and enforce in-store visibility standards: shelf share, brand block, POSM placement, and planogram compliance across all retail touchpoints.
• Drive display execution excellence — off-shelf displays, gondola ends, promotional displays —achieving company and principal display compliance targets.
• Ensure 100% promotion execution hit-rate: all promotional mechanics (price-offs, bundles, sampling, value packs) deployed as planned within agreed windows.
• Own pricing compliance —ensure correct shelf pricing per principal-deployed pricing grids. Monitor and correct pricing deviations across all channels.

People Leadership& Capability

• Build a stable, high-performing team across all functions.
• Own capability building and training for the entire sales and logistics organisation.
• Drive succession planning for all leadership roles. Champion automation and dashboards.

Logistics &Service Delivery

• Oversee logistics operations ensuring high fill rates, on-time delivery, and B2C fulfilment.

New Business Development

• Assist CEO in expanding the business — new principals, new channels, regional growth.

Ang Hoe Keong | EA Personnel Registration No.: R1106345

RS Recruitment Agency | EA License No. 17C8809