General Manager - Sales & Marketing
Description
The CGM - Sales & Marketing will lead the overall business development, revenue growth, and brand positioning for the personal/skin care portfolio. This role requires strategic planning to expand market share across General Trade (GT), Modern Trade (MT), E-commerce, and specialized beauty/pharmacy chains.
Key Responsibilities:
Strategic Leadership:
- Develop and execute annual/long-term sales and marketing strategies to achieve Pan-India or regional revenue and profitability targets.
Growth & Expansion:
- To ensure growth in market presence and also through revenue wise.
Sales & Distribution Management:
- Lead and mentor national/regional sales teams (RSMs, ASMs, field staff) to drive primary and secondary sales. Build and manage high-performing distributor networks.
Brand Strategy & Product Launch:
- Collaborate with product development and marketing teams to launch new skin care products, managing brand positioning, pricing strategies, and promotions.
Market Expansion & Channel Strategy:
- Drive penetration into pharmacy, specialty beauty, modern trade, and D2C/e-commerce channels.
Performance Tracking & ROI:
- Monitor sales performance metrics (KPIs), competitor activities, and market trends to provide accurate forecasts, optimizing trade schemes for better ROI.
Customer Relationship Management:
- Build strong, long-term relationships with key customers, distributors, and stakeholders.
Budgeting & P&L Ownership:
- Manage marketing and sales budgets, ensuring profitable growth.
Interested candidates with relevant work experience can send their updated resume call 9958998400.