General Manager - Snowboard & Ski School

P&L & commercial

• Own the Snow P&L in full: revenue target, pricing, mix, margin.
• Own peak/off-peak revenue management: pricing within bands, schedule design, utilisation smoothing.
• Report monthly: revenue vs target, enrolments, re-enrolment rate, off-peak utilisation.

Academy & programs

• Design the term-based program architecture: children's progression levels, adult programs, holiday camps, corporate programs.
• Build school partnerships (CCA and enrichment programs) as a recurring B2B2C channel.
• Own curriculum quality with the head instructor, whose scope is programs and syllabus only.
• Own re-enrolment: term-end conversion is the school's most important sales moment.
• Own snow memberships and packages, sold by the BU team.

Seasonal workforce

• Build and maintain the certified freelance instructor bench: recruitment (including instructors returning from Southern Hemisphere seasons), certification verification, engagement terms.
• Certify bench readiness before every peak season with the scheduling & training function.
• Keep bench costs variable — engaged per season, never on payroll.

Team leadership

• Lead and develop the team of five: creative, marketing, programming & community, guest experience, instruction; KPIs cascaded from BU priorities.
• Rosters and timesheets run through the central scheduling function; GX crew take shift commands from the MOD.

Operations & standards

• Uphold safety and instruction standards with the Facilities lead and MODs; safety authority on the floor is absolute.
• Plan simulator maintenance windows with Facilities around program calendars.

What Success Looks Like

First 90 days: Peak season fully staffed through the bench; term program architecture designed and priced for the next intake; school partnership pipeline started.

12 months: Enrolments established with strong re-enrolment rates; off-peak utilisation materially improved; revenue tracking to target.

Requirements:

• 7+ years in academy or program operations: ski school, swim school, sports academy or enrichment education.
• Managed seasonal or flexible workforces to a certification standard.
• P&L or full budget ownership.
• Strong operational rigour: scheduling, quality control, safety.
• Demonstrated leadership and people management skills, including team supervision, coaching, and performance management.
• Experience in operations management, scheduling, and day-to-day coordination in a service, hospitality, sports, or leisure environment.
• Strong customer service and stakeholder management abilities, with a focus on safety, quality, and guest satisfaction.
• Business and financial acumen, including budgeting, revenue tracking, and basic data analysis for decision-making.
• Clear written and verbal communication skills, with the ability to collaborate across departments and present ideas effectively.
• Comfortable working in a dynamic, physically active environment and being present on-site during key operational hours, including weekends or holidays when needed.
• Ability to work independently, prioritize multiple tasks, and adapt to evolving business needs in a fast-paced setting.
• Diploma or degree in sports management, leisure management, hospitality, business, or a related field preferred, or equivalent experience.

Good to have:

• Ski or snowboard instruction certification (NZSIA, BASI, CSIA, APSI).
• Background in snow sports instruction, coaching, or program development is highly advantageous; relevant certifications are a plus.
• Existing relationships with Singapore schools or enrichment buyers.

Experience with digital tools for scheduling, customer management, and reporting; familiarity with hybrid work practices.

Interested candidates who wish to apply for the advertised position, please click on “Apply”. We regret that only shortlisted candidates will be notified.