General Manager - Surf Club

P&L & commercial

• Own the Surf Club P&L in full: revenue target, pricing, mix, margin.
• Own utilisation as the core operating metric: session scheduling, peak/off-peak pricing, throughput planning to materially lift utilisation.
• Report monthly: revenue vs target, membership metrics, utilisation, repeat rate.

Membership & product

• Design, price and improve the Trifecta Surf Club membership and social pack portfolio.
• Own membership sales end to end — tours, trials, walk-in conversion, renewals and win-back — executed through the BU team; there is no dedicated sales executive.
• Own renewal rate and member lifetime value; build referral mechanics with the programming & community IC.
• Own the progression pathway that gives members a reason to stay (levels, coaching, milestones).

Demand & marketing

• Partner with the Growth & CRM Lead on funnels: trial offers, conversion sequences, lapsed-guest win-back.
• Own the offers; brief the shared studio through the Head of Brand for creative execution.
• Own the surf events calendar through the programming & community IC: members' nights, progression events, community sessions.

Team leadership

• Lead and develop the team; set individual KPIs cascaded from BU priorities.
• Rosters and timesheets run through the central scheduling function; Guest Experience (GX) crew take shift commands from the MOD (Duty Manager).
• Head instructor scope is programs and syllabus

Operations & standards

• Uphold safety and instruction quality standards with the Facilities lead and MODs; safety authority on the floor is absolute and sits with the MOD.
• Plan arena maintenance windows with Facilities to protect peak revenue.

Decision Authority

Decides: pricing within bands, session scheduling, BU marketing execution, team hiring within budget, membership product design. Escalates to COO: pricing outside bands, new product lines, anything affecting another BU.

What Success Looks Like

First 90 days: Membership and social packs' sales process running for every tour, trial and walk-in; baseline funnel metrics visible. Team on track to meet targets.

12 months: Material recurring membership base with strong renewals; utilisation materially and sustainably higher; revenue tracking to target; repeat rate and NPS improving.

Requirements:

• 7+ years commercial leadership in fitness, clubs, hospitality or attractions.
• Built recurring revenue from a low base and carried the sales number personally.
• P&L ownership and team leadership across mixed functions.
• Credibility with surf and board sports culture, or the ability to earn it fast.

Good to have:

• Boutique fitness, country club or premium membership experience in Southeast Asia.
• Working knowledge of booking/CRM platforms.
• Final round includes presenting a 90-day membership growth plan.

Interested candidates who wish to apply for the advertised position, please click on “Apply”. We regret that only shortlisted candidates will be notified.