General Manager – Tow Truck & Equipment Operations

General Manager

Worldwide Equipment Sales | Rockdale, IL

Lead the Operation. Develop the Team. Drive Results.

Worldwide Equipment Sales (WWE), part of Pritchard Companies, is seeking an experienced General Manager to lead our Rockdale, Illinois operation.

This is a hands-on leadership role for someone who takes ownership, develops strong teams, builds customer relationships, and understands how to balance day-to-day execution with long-term business growth.

The General Manager will oversee the overall performance of the Rockdale location, including sales, customer experience, employees, operations, and financial performance. We’re looking for a leader who is visible in the business, makes sound decisions, holds people accountable, and is willing to jump in wherever needed to keep the operation moving forward.

What You’ll Do

Lead the Rockdale Operation

• Oversee the overall day-to-day operation of the Rockdale location
• Establish location goals, priorities, and performance expectations
• Maintain a visible, hands-on presence throughout the business
• Identify operational challenges and take action to improve processes, service, and efficiency
• Ensure teams understand business priorities and expectations

Drive Sales & Customer Relationships

• Develop sales goals, forecasts, and strategies to support business growth
• Review sales activity and actively pursue new business opportunities
• Participate directly in the sales process when needed
• Build and maintain strong relationships with customers, vendors, and business partners
• Support vehicle and equipment sales and trade-in evaluations as appropriate

Lead & Develop the Team

• Lead, coach, motivate, and develop managers and employees
• Establish clear expectations and reinforce accountability
• Provide timely coaching, feedback, and recognition
• Partner with People Operations on recruiting, onboarding, employee development, and performance management
• Create a positive, professional, and results-driven work environment

Manage Business Performance

• Monitor operating results, expenses, resources, and overall profitability
• Identify opportunities to strengthen business performance
• Review and approve location-level transactions within established authority
• Balance customer needs, operational priorities, and business results
• Take ownership of issues and drive them through resolution

Maintain Operational Standards

• Ensure the location operates in accordance with company policies and procedures
• Maintain compliance with applicable federal, state, and local requirements
• Promote safe and ethical business practices
• Drive continuous improvement in customer experience, teamwork, communication, and operational execution

What We’re Looking For

Required

• 5+ years of progressive management or operational leadership experience
• Experience leading employees, setting expectations, and managing performance
• Strong communication and relationship-building skills
• Proven ability to prioritize, solve problems, and follow through
• Strong business judgment and results-oriented mindset
• Working knowledge of Microsoft Office and ability to learn business systems
• High school diploma or equivalent

Preferred

• Experience in tow truck, commercial vehicle, heavy equipment, dealership, or related sales and operations
• Experience leading multiple departments or functions
• Experience with sales forecasting, operational performance, and financial oversight
• Experience with vehicle or equipment sales and trade-in appraisal
• Bachelor’s degree in Business Administration, Management, or a related field

The Leader We’re Looking For

You’ll be successful in this role if you:

• Lead from the front
• Take ownership of results
• Communicate directly and respectfully
• Develop and hold people accountable
• Build strong customer relationships
• Make timely, practical decisions
• Stay adaptable when priorities change
• Look for ways to continuously improve the business

Why Join Worldwide Equipment Sales?

• High-impact leadership role with ownership of a key operation
• Opportunity to influence business growth and team development
• Specialized towing, recovery, and commercial equipment industry
• Strong support from Pritchard Companies leadership
• Established organization with a long history and continued growth
• Competitive compensation and comprehensive benefits

Benefits

• Medical, Dental, and Vision Insurance
• 401(k) with Company Match
• Paid Time Off
• Paid Holidays
• Professional Development Opportunities
• Employee Assistance Program
• Career Growth Opportunities

Equal Employment Opportunity

Worldwide Equipment Sales is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by applicable federal, state, or local law.