General Manager

Position Purpose:

Lead the business across Southeast Asia and South Asia, driving sustainable business growth, with the goal of achieving profitability within the next mid-term plan period.

Strengthen the regional business foundation through account sales, distributor development, solution business, and close collaboration with regional and corporate functions.

DUTIES & RESPONSIBILITIES:

(Include activities and projects)

1. Business Strategy & Performance Management

• Develop and execute regional business strategies and annual plans, with responsibility for achieving sales and profitability targets.

• Drive business growth initiatives and take necessary actions to address key business issues and risks.

2. Account & SIer Sales

• Drive key account development, opportunity creation, order acquisition, and business expansion.

• Increase Yamaha product adoption through both end-user engagement and direct sales activities with SIers.

3. Distributor Strategy & Capability Development

• Strengthen existing distributors and develop new distributors in priority markets.

• Increase distributor focus and commitment to Yamaha, while strengthening SIer engagement through training, joint sales activities, and project support.

4. Solution Business

• Develop and promote solution business based on customer processes and needs.

• Collaborate with SIers and leverage the SMT customer base and sales network to create new business opportunities.

5. Regional & Corporate Collaboration

• Strengthen cross-country collaboration among Company and local sales and service teams, sharing customer, project, and market information.

• Work closely with HQ and relevant functions to reflect regional needs in products and business initiatives and drive regional strategy execution.

*Any other duties assigned by superior or by Company.