Generosity Innovation Associate
You will support the design and rollout of generosity initiatives that improve customer retention and marketing innovation. You will document customer pain points across rewards and promotions, identify and test reward mechanics, collect work requirements, and maintain stakeholder feedback loops. You will monitor loyalty and reward trends, recommend response strategies, and use knowledge of the sports wagering landscape to inform recommendations.
Responsibilities
- Support the design and rollout of new generosity initiatives.
- Document customer pain points across rewards and promotions using internal research, customer feedback, and competitive benchmarking.
- Identify and test reward mechanics that increase customer engagement and value.
- Collect and define work requirements and maintain continuous stakeholder feedback loops.
- Monitor the competitive landscape for emerging loyalty mechanics and reward innovation.
- Document findings and recommend response strategies.
- Develop an understanding of the business, competitive positioning, and sports wagering landscape to inform recommendations.
Requirements
- 2+ years of experience working in an innovation or transformation capacity.
- 3+ years of total experience.
- Experience working on complex innovation initiatives.
- Strong organizational and project management skills.
- Strong understanding of customer marketing platform metrics.
- Experience creating and managing marketing campaigns from start to finish preferred.
- Bachelor’s degree or equivalent industry experience preferred.
- Knowledge of sports or experience in a heavily regulated industry is a plus.
Benefits
- Health plans
- Fertility and family-planning programs
- Mental health support
- Fitness benefits
- Paid time off
- Sick leave
- Annual bonus opportunities
- Long-term incentive opportunities
- 401(k) matching up to 5%
- Commuter benefits
- Pet insurance
- Medical insurance
- Vision insurance
- Dental insurance
- Life insurance
- Disability insurance
- Cash bonuses
- Stock program participation
- 14 paid company holidays