Giant Group Program Manager – Consumer App & Communications

Job Description:

We are looking for someone who is passionate about the intersection of cycling, technology, and community. This Program Manager will lead the planning (features, content, go to market, etc.) and global deployment of our RideLife mobile app.
As the Program Manager, you will be the bridge between our strategic planning, app development, marketing, and local teams. You won’t just be managing tasks; you’ll be orchestrating an important, post purchase consumer program, where our riders feel rewarded, connected, and inspired to get out riding and connect with the Giant Group brands. Your goal is to turn "bike owners" into "brand evangelists" through an engaging app and program that makes getting started with their cycling experience fun and easy, and keeps them engaged via compelling content, events and more.

Key Responsibilities:

• Strategy & Roadmap: Define and execute the feature, content and program roadmap for the RideLife. Defining key priorities, KPIs, and master schedule.
• Cross-Functional and Partner Leadership: Act as the central lead to ensure all stakeholders (both internal and external) have clear alignment on what needs to be done, when and by whom.
• Consumer Data & Segmentation: Analyze user behavior data (content and event engagement, referrals, category preferences, etc.) to iterate on features and improve the user journey.
• Influencer and Partner Planning: Collaborate with Local Sales and Marketing teams to explore various partnership opportunities to create content, drive events, and/or expand program to reach and engage more riders.