Global Assistant Manager – Sales Performance & Data Analyst, Marketing, Global Logistics

Job Purpose

A global commercial reporting and analytics role responsible for delivering dashboards, KPI reporting, performance analysis, and business insights using existing CRM and operational data sources, with no ownership of source-system data, commercial decisions, or data governance processes.

Key Accountabilities

Commercial Performance Reporting & Analytics

• Support forecasting activities through analysis of historical performance, pipeline trends, and commercial data.

• Analyse sales and commercial performance data to identify trends, risks, opportunities, and areas for improvement.

• Develop and maintain Power BI dashboards and reports to monitor commercial performance across verticals, regions, capabilities, and accounts.

• Monitor and report on key KPIs, including:

  • Lead conversion rates

  • Pipeline performance

  • Revenue development

  • Win/loss ratios

  • Forecast accuracy

  • Account growth performance

• Develop regular commercial analytics reports and executive summaries for leadership teams.

• Support the preparation of commercial performance reports and presentations for leadership reviews, business updates, and commercial performance discussions

• Translate complex data into clear and actionable business insights and visual storytelling.

• Present findings in a structured and engaging way to both technical and non-technical stakeholders.

• Reports designs should provide guidance to monitor marketing performance metrics across campaigns, channels, customer segments, and digital engagement activities.

• Develop and maintain dashboards and reports tracking marketing performance, campaign effectiveness, lead generation, lead conversion, and customer engagement metrics.

• Provide analysis and insights on marketing activities and their contribution to pipeline development and commercial outcomes.

• Provide insights into customer journeys and conversion paths across CRM and digital marketing platforms.

• Support attribution analysis to evaluate the effectiveness of marketing activities on pipeline creation and revenue generation.

• Provide performance data and analyses of marketing campaign effectiveness.

• Support alignment between sales and marketing reporting to ensure end-to-end visibility from lead generation to revenue conversion.

Sales & Account Performance Support

• Support performance monitoring for global accounts against their commercial targets and commercial objectives.

• Assess performance metrics related to customer engagements, tenders, and account development activities.

• Create visibility on contract renewal pipelines and strategic account opportunities.

• Provide analytical insights and observations to support commercial decision-making and performance improvement initiatives.

Reporting Automation & Systems Enhancement

• Develop and improve automated reporting capabilities using Power BI, Excel, and related analytical tools.

• Utilise the data lake for reports & dashboards and cooperate with IT/Infra to understand data structure and data source systems such as Dynamics CRM, Excel, ERP/TMS/WMS systems, and other business platforms.

• Perform regular validation checks on reports and dashboards and highlight issues requiring correction by relevant system or data owners.

• Monitor continuous improvement initiatives to enhance reporting efficiency and stakeholder adoption.

• Support onboarding and training of stakeholders on reporting tools, dashboards.

• Leverage available Power BI, automation, and AI-enabled reporting features to improve reporting efficiency and insight generation.

Stakeholder Management & Collaboration

• Working closely with commercial, marketing, finance, operations, and product stakeholders globally.

• Support cross-functional collaboration to ensure alignment on reporting, KPIs, forecasting, and performance visibility.

• Gather reporting requirements from stakeholders and translate them into meaningful analytical outputs.

• Support commercial leadership with timely and accurate business intelligence.

Budgeting & Forecasting

• Support preparation of annual budgets and forecasts across verticals, accounts, capabilities, and regions based on historical performance and pipeline trends.

• Monitor monthly forecast performance against budget and provide insights on variances and risks, both for Marketing and Vertical Markets/Global Accounts

• Contribute to the continuous improvement of forecasting reports and analytical approaches.

Qualifications, Experience and Skills

Qualifications

• Bachelor’s degree in Data Analytics, Business Administration, Logistics, Marketing, Computer Science, or a related field.

• Minimum 3–5 years of relevant experience in data analytics, commercial reporting, sales operations, or business performance analysis.
• Experience with marketing performance reporting, digital analytics, or marketing automation platforms is advantageous.
• Exposure to website analytics and customer engagement reporting is preferred.
• Experience within logistics, freight forwarding, supply chain, or commercial environments is preferred.
• Hands-on experience with CRM platforms, preferably Microsoft Dynamics CRM.
• Experience in Power BI dashboard development and commercial reporting.
• Exposure to sales pipelines, vertical organizations, and key account management environments.
• Experience working with cross-functional and matrix organisations.

Experience

Essential

• Power BI
• CRM reporting
• Commercial analytics
• Advanced Excel
• Data visualisation
• Business reporting

Desirable

• Marketing analytics
• Logistics industry experience
• Forecasting exposure
• AI-enabled reporting tools

Skills & Competencies

• Strong analytical and problem-solving capabilities.

• Excellent attention to detail and commitment to data accuracy.

• Ability to convert complex data into meaningful business insights and visual storytelling.

• Strong communication and stakeholder management skills.

• Ability to work effectively across cross-functional and multicultural teams.

• Strong organisational and time management skills with the ability to manage multiple priorities.

• Agile mindset with a continuous improvement orientation.

• Understanding of commercial and marketing performance metrics and experience interpreting business performance data.

• Commercial awareness and understanding of logistics and supply chain processes.

• Ability to communicate effectively with both technical and non-technical audiences.

• Fluent written and spoken English; additional languages are an advantage.