Global Brand Experience & Communications Manager

工作說明

Role Purpose:
Lead ASUS global brand governance, brand experience, and flagship events, translating brand strategy into cohesive physical, digital, and hybrid experiences. Drive execution through cross-functional and agency collaboration to ensure brand consistency, engagement, and long-term brand equity.

Responsibilities:
1. Brand Governance & Guidelines: Develop and implement global brand guidelines to ensure consistent brand expression worldwide.
2. Brand Experience & Events: Lead flagship events, trade shows, customer engagements, and brand activations, including NAB, IBC, and Gamescom.
3. Global Event Frameworks: Develop scalable event frameworks, standards, and best practices to strengthen global consistency.
4. ProArt Programs: Lead ProArt Masters Talks and creator programs to build brand visibility, community, and thought leadership.
5. Brand Projects & Collaboration: Drive strategic brand projects through cross-functional alignment and stakeholder management.
6. Brand Platforms & Knowledge Management: Manage internal brand platforms, guidelines, assets, best practices, and communications.
7. Brand Innovation: Identify opportunities for new brand experiences, partnerships, IP collaborations, and activations.
8. Brand Standards & Compliance: Review and audit brand assets to ensure alignment with ASUS brand standards and guidelines.
9. Stakeholder & Agency Management: Collaborate with internal teams, regional offices, agencies, and vendors to ensure effective execution.
10. Brand Stewardship: Advise teams on translating brand strategy and narratives into impactful communications and experiences.

需求條件

1. Bachelor's degree in Marketing, Communications, Business, Public Relations, or related fields.
2. 5+ years of experience in brand communications, public relations, integrated marketing, brand consulting, or agency environments is highly preferred.
3. Proven experience managing large-scale global or regional events from strategic planning through execution.
4. Strong understanding of brand building, storytelling, audience engagement, and integrated communications.
5. Experience working with PR, communications, branding, or marketing agencies is highly preferred.
6. Exceptional project management and stakeholder management skills.
7. Demonstrates an ownership mindset and thrives in a fast-paced environment, proactively identifying challenges, proposing solutions, and driving initiatives with minimal supervision.
8. Strong analytical and problem-solving capabilities, with the ability to navigate ambiguity and drive solutions proactively.
9. Self-motivated, highly organized, and capable of independently leading complex cross-functional initiatives.
10. Excellent communication and presentation skills in English.