Global Brand Marketing Manager
You will shape brand positioning, messaging, and growth strategies. You will lead always-on and major campaigns across digital advertising, out-of-home, experiential, partnerships, and influencer channels. You will manage budgets, agencies, timelines, creative development, and performance measurement.
Responsibilities
- Develop short-, mid-, and long-term brand growth strategies
- Shape brand marketing vision, positioning, and core messaging
- Align brand initiatives with user growth goals across channels
- Lead planning and execution of multi-channel brand campaigns
- Manage campaign budgets, timelines, agencies, and vendors
- Develop campaign concepts, messaging, and creative assets with Creative teams
- Develop frameworks to measure campaign effectiveness
- Track and report campaign and brand performance
- Create scalable marketing frameworks and campaign playbooks
Requirements
- Brand marketing
- Integrated marketing
- Multi-channel marketing
- Entertainment
- Consumer trend
- Cross-functional collaboration
- Creative development
- Agency management
- Consumer research
- Brand tracking
- Campaign performance analysis
- Project management
- Community building
- Audience engagement
- WEBTOON
- Anime
- Manga
- Web novel
- Gaming
- English
- Korean
Benefits
- Health benefits including vision and dental coverage
- Paid time off
- Parental leave top-up
- 401K contributions
- Commuter benefits
- Global WEBTOON and LINE FRIENDS discount program
- Winter break shutdown