Global Digital Campaign Project Manager
Posted Updated 5
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Summary
A project manager at the Nestlé Nespresso hub in Lisbon who drives the global digital marketing activation roadmap — designing CRM campaigns across email, push and SMS, and using segmentation, personalization and lifecycle programs to help markets grow omni-channel engagement.
Position Snapshot
- Permanent position
- Location: Lisbon
- Company: Nestlé Nespresso HUB
- Full-time / Hybrid mode
Position Summary
Nestlé Nespresso is currently looking for a Global Digital Activation Campaign Project Manager. You will drive the global NABs digital marketing activation roadmap, enabling markets to deliver sustainable omni-channel growth through CRM activation, personalization, consumer engagement, and digital marketing programs.
A Day in the Life of a Global Digital Activation Campaign Project Manager
- Design and deliver CRM campaigns integrating the NABs portfolio into the broader Nespresso CRM strategy.
- Develop CRM content and templates across email, push notifications, SMS, and other customer engagement channels.
- Collaborate with Digital Activation Programmes teams to integrate NABs messaging into lifecycle and trigger-based programs.
- Leverage customer data, segmentation, and personalization capabilities to maximize campaign relevance and engagement.
- Coordinate with internal and external creative partners to brief, test, and validate activation assets.
- Support the evolution of the OneSearch framework through insights, content, and digital activation deliverables.
- Provide markets with communication guidelines, audience segmentation insights, and personalization best practices.
- Ensure activations comply with brand standards, regulatory requirements, and global governance principles.
What Will Make You Successful…
- 2+ years of experience in Digital Marketing and CRM.
- Experience working in complex matrix organizations and managing multiple stakeholders across markets and regions.
- Strong commercial acumen with experience driving business growth through eCommerce and digital channels.
- Excellent project management and communication skills.
- Knowledge of CRM activation, customer engagement, audience segmentation, and personalization strategies.
- Strong attention to detail and ability to manage tight deadlines.
- Comfortable working with cross-functional and cross-cultural teams.
- Entrepreneurial spirit, growth mindset, and proactive attitude.
- Fluent English communication skills.