Global Head of Marketing

Enclustra is an innovative, dynamic and growing company with headquarters in Zurich, Switzerland, and offices worldwide. We develop a product portfolio of FPGA-based electronic modules and FPGA-optimized IP solutions for industrial customers and research organizations. In parallel, we provide leading engineering services in FPGA system design, and in development of high-speed hardware, FPGA firmware and embedded software.

To strengthen our dynamic team in Singapore, we are looking for a new:

Global Head of Marketing

Responsibilities

• Global Marketing Strategy: Develop and execute a global marketing strategy aligned with Enclustra’s business objectives, growth priorities and product portfolio, ensuring consistent positioning across international markets.

• Product Marketing and Positioning: Define product positioning, value propositions, messaging and competitive differentiation for Enclustra’s FPGA and SoC modules, System-on-Modules and FPGA design services, translating complex technical capabilities into clear customer benefits.

• Go-to-Market Strategy: Lead go-to-market planning for new products and solutions in collaboration with Product Management, Engineering and Sales, including target market identification, customer segmentation, launch planning and supporting marketing activities.

• Technical Marketing and Content: Oversee the development of high-quality technical and application-oriented content, including product presentations, application notes, white papers, technical articles, case studies, demonstrations and other customer-facing materials.

• Demand Generation and Lead Development: Develop and implement integrated marketing programmes to generate qualified leads, strengthen the sales pipeline and support customer acquisition and conversion across global markets.

• Digital Marketing: Drive Enclustra’s digital marketing strategy, including website development, search engine optimisation, online campaigns, social media, marketing automation and digital content, ensuring that marketing channels effectively communicate the company’s technical capabilities and generate business opportunities.

• Market and Competitive Intelligence: Monitor market developments, emerging technologies, customer requirements and competitor positioning to identify growth opportunities and provide actionable insights for marketing, sales and product strategy.

• Sales Enablement: Equip global sales teams and distribution partners with effective positioning, product messaging, presentations, training and sales tools to communicate Enclustra’s value proposition consistently and effectively.

• Brand and Corporate Communications: Strengthen Enclustra’s international brand presence through consistent corporate messaging, public relations, technical publications, industry partnerships and external communications.

• Events and Industry Engagement: Plan and oversee participation in relevant international trade fairs, technical conferences, industry events and partner activities, maximising customer engagement and commercial impact.

• Cross-functional Collaboration: Establish close collaboration between Marketing, Sales, Product Management and Engineering, ensuring alignment on market priorities, customer needs, product launches and commercial objectives.

• Marketing Leadership and Performance: Lead and develop the marketing organisation, manage budgets and external partners, and establish relevant KPIs to measure marketing effectiveness, lead quality, pipeline contribution and return on investment.
  
  
  
  
  

Requirements

• Education: Degree in Marketing, Business Administration, Engineering or a related field. A combination of technical education and marketing experience would be an advantage
• Marketing Leadership: Several years of experience in B2B technology marketing, including leading a marketing function or team and developing and implementing global marketing strategies.
• Technical Marketing: Demonstrated experience in technical marketing within a complex technology environment, with the ability to understand technical products and translate their capabilities into clear, differentiated customer value propositions.
• Product Marketing: Strong experience in product marketing, including product positioning, value propositions, competitive differentiation, market segmentation, go-to-market planning and product launches.
• Relevant Industry Experience: Background in the semiconductor, FPGA, embedded computing, electronics, industrial technology or a comparable high-technology B2B environment. Experience with FPGA, SoC or embedded systems would be a strong advantage.
• Technical Communication: Proven ability to develop and communicate complex technical concepts to different audiences, including engineers, technical decision-makers, purchasing stakeholders and business leaders.
• Commercial Mindset: Strong understanding of B2B sales processes and customer acquisition, with experience translating marketing activities into qualified leads, sales opportunities and measurable business results.
• Digital Marketing and Demand Generation: Experience with digital marketing, content strategy, lead generation, marketing automation, CRM-based marketing and performance measurement.
• Strategic and Analytical Thinking: Ability to combine market insights, customer feedback, competitive intelligence and performance data to define priorities and make informed marketing decisions.
• Leadership and Collaboration: Strong leadership, communication and stakeholder management skills, with the ability to build effective relationships across international and cross-functional teams.
• Hands-on Execution: A pragmatic, proactive approach, combining strategic thinking with the willingness and ability to contribute directly to content development, campaigns, product launches and other marketing activities.
• International Experience: Experience working in a global B2B environment and coordinating marketing activities across regions. Experience working with teams and customers across Asia, Europe and North America would be an advantage.
• Languages: Excellent written and spoken English.

Benefits

Enclustra offers you an interesting job in an exciting work environment with lots of creative freedom. At Enclustra you will be part of a motivated international team of colleagues from more than 20 nations. Our company is defined by an open and inclusive working culture, unbureaucratic decision-making, flexible working structure and a dedication to employee well-being.