Global Head of Marketing

Lead Wave's global marketing function across Payments, Growth, and other core teams. Shape cost-effective brand and product marketing strategies, manage internal teams and external partners, oversee brand communications, optimize customer acquisition, and manage country-level marketing budgets.

Responsibilities

• Build and mentor a high-performing marketing team.
• Foster cross-functional collaboration and execution.
• Manage external marketing agencies and internal PR teams.
• Develop and execute multi-channel product marketing strategies focused on offline channels, social media, and influencer initiatives.
• Monitor campaign metrics and optimize marketing performance.
• Improve messaging across channels and audience segments.
• Identify and close deals with marketing partners.
• Establish and manage marketing budgets for each country.
• Monitor spending and allocate budgets strategically.
• Optimize customer acquisition costs with the growth team.
• Oversee brand efforts and ensure consistent communications across marketing materials and touchpoints.

Requirements

• Fluency in English and French.
• At least 10 years of marketing experience at an FMCG, technology startup, telco, or similar company.
• Experience developing or executing B2C marketing strategies in Africa.
• Willingness to travel frequently to operating markets.
• Compelling written and verbal storytelling skills.

Benefits

• Yearly $1,200 coworking meetup stipend.
• Subsidised health insurance for employees and dependents.
• Retirement contributions.
• Six months of fully paid parental leave.
• Subsidised fertility assistance.
• Flexible vacation, with most employees taking 21-30 days per year.
• $10,000 annual charitable donation matching.
• Generous equity package.