Global LOB Marketing Lead – Voice & Productivity Software
The Global LOB Marketing Lead is responsible for developing and executing the worldwide marketing strategy for the Voice and Productivity Software portfolio within Brady Intelligent Productivity Solutions. This role serves as the central marketing lead between Offering Management, Regional Marketing, Demand Generation, Sales, Channel Marketing, and Commercialization teams to drive awareness, demand, product launches, customer engagement, and revenue growth.
The position owns annual marketing planning, new product introduction (NPI) marketing deliverables, digital demand generation campaigns, regional alignment, LOB budget management, sales enablement assets, and measurement of marketing performance across the portfolio.