Global Marketing Manager - Gravel

Tasks:

• Drive the growth of Scott’s gravel category on a global scale

• Lead Product marketing and conception of impactful go-to-market strategies for Scott’s gravel bikes

• Develop storytelling campaigns for the gravel category

• Activate Scott’s Gravel athletes and ambassador program

• Manage content creation for product releases and campaigns, and cover all channels of communication

• Create Marketing and Product texts for all channels

• Create and provide content for B2C, B2B and Media newsletter distribution

• Develop and coordinate campaign strategies for both on and offline, including but not limited to print, web and social media

• Lead and coordinate campaign planning and brief campaigns in cooperation with Digital Marketing & Sales teams

• Execute web launches for the bike division

• Maintain products and content on the website, control specs & related products

• Support our proofreading process

• Develop strong Retail Marketing strategies and assets

• Represent the bike division during events such as internal sales meetings, dealer events, and product launches

• Support the Marketing team to manage daily tasks such as:

• Coordination of Graphic requests and managing publication requests, e.g. Online News creation

• Support and services for Subs, Distributors, teams/athletes

We expect:

• Bachelor degree in marketing, communications or a related field and 3+ years of experience in the outdoor / bike industry

• Strong connections within the bike/outdoor industry

• Extensive experience working with creative agencies / Photographers / filmmakers

• Strong digital background / experience with Social Media is a plus

• High affinity and know-how of and passion for bikes / the bike industry

• Experience in project management, online communication and go-to-market strategies

• Strong communication, presentation and interaction skills

• Creative skills to develop new marketing and communication campaigns

• Avid gravel biker and team player

• Fluent business English is a Must. German and/or French is a plus

The candidate will work in a young, creative, multilingual environment that works according to the lifestyle and the spirit of the Scott brand. Our enthusiasm for sports and our products connects us.

Scott Sports is situated in Givisiez / Fribourg (Switzerland) and the entry date of the job position is open to discussion.