Global Marketing Systems & Enablement Director

The Marketing Systems & Enablement Director for Pet Nutrition will play a critical role in driving our Simplify to Growth strategy. We have a clear mandate to accelerate marketing effectiveness through AI-driven transformation and agency ecosystem.

This global position must be based in one of the priority Operating Entitles (EU, US).

The Marketing Systems & Enablement Director will operate in service of the OEs, building strong partnerships with PN regional & local teams and their x-segment counterparts. They will act as the key stakeholder for the Petcare digital and product teams.

The job holder drives her/his mission with autonomy and pace. He/she will be proactive, demonstrating leadership to build, develop and adjust with learning. The role operates in a “remote” environment, recruiting and developing talents, building team engagement, interacting with his/her line manager, peers, other teams and external agencies mainly in a virtual environment.

Role Purpose:

Leading the definition, delivery, and value realization of AI-enabled marketing capabilities and the DDM business case. Own the end-to-end orchestration of GenAI programs across our agency ecosystem that drive

measurable growth, efficiency, and ROI.

Reporting to the Global VP of Marketing Operations & Transformation, this role is a senior and highly visible leadership role within the Global Demand organization – managing Regional President, CFO and GM stakeholders.

Key Responsibilities:

AI & GenAI Program Leadership (Enterprise-Critical)

· Own the PN Marketing GenAI strategy, translating business priorities into a full scale program, deployed in

every OE.

· Lead global Test & Learn programs, with clear success metrics, adoption plans, and value tracking.

· Drive change management, ensuring capability uplift, responsible usage, and sustainable adoption across

markets.

· Orchestrate cross-capability AI operating model in partnership with Digital Product, Data and Media teams.

DDM Business Case Ownership (Value & Governance)

· Own the DDM business case, including financial models, benefits tracking, and executive reporting.

· Provide regular value realization and performance updates to OE and senior leadership.

· Ensure tight linkage between DDM investments, AI initiatives, and commercial outcomes.

· Act as the senior point of accountability for DDM engagement, prioritization, and roadmap trade-offs.

Go-to-Market & Deployment

· Partner with Digital VP to oversee the MarTech roadmap execution, ensuring Petcare and Digital team

accountability and delivery

· Lead global capability deployment and adoption, partnering with deployment leads to embed AI and DDM ways of working. · Ensure GTM readiness through enablement, tooling, and clear operating rhythms.

Leadership & Orchestration

· Lead and develop a high-impact, cross-disciplinary global team – partnering with Snacking to ensure consistent Mars Inc programming · Showcase and promote the progress being made across all OEs · Act as a thought leader and single orchestration point for the Demand organisation’s AI transformation

Key Deliverables (Non-Negotiable)

· Ongoing benefits realization tracking of DDM business case · Approved and operational PN Marketing GenAI strategy · Scaled WRITER & Test & Learn GenAI programs with measurable impact · Embedded AI-enabled MarTech and data foundations.

Experience Required:

- 5 years minimum experience with deep experience in Digital Marketing

- Demonstrated experience in complex project leadership, project management and delivery. Delivery is key!

- Demonstrated experience partnering with digital functional IT teams/partners, energy for technology platforms and solutions

- Passion for cats and dogs would be ideal.