Global Product Marketing (Gaming Glasses/Display)

工作說明

We are looking for a diligent, adaptable, and creative Product Marketing Specialist to join our Open Platform Product Marketing team at ASUS headquarters in Taipei. In this role, you will develop exceptional marketing assets to promote gaming glasses and display under the ASUS and ROG brands.

The ideal candidate has a passion for technology and consumer electronics, along with hands-on experience planning and executing digital marketing assets and targeted campaigns. Strong teamwork, fluency in Mandarin, and professional proficiency in English are essential.

1. Develop the global go-to-market strategy for portable monitors and gaming glasses, including market positioning, target audience definition, and key messaging.
2. Build a deep understanding of customers and the market through detailed business analysis to identify business drivers and growth opportunities.
3. Develop creative concepts: write creative briefs, then craft and evaluate messaging and copy tailored to the target audience.
4. Create marketing communication assets in collaboration with the design team, including videos, print and outdoor advertising, product pages, banners, press releases, and other online and offline collateral.
5. Design and execute compelling global marketing campaigns that engage the target audience, driving measurable results and ensuring strong ROI.
6. Coordinate with cross-functional stakeholders — syncing promotion plans and execution with Product Management, Sales, and local marketing teams — to ensure excellence in execution.
7. Oversee related cross-functional teams (social media, media buying, PR, content, channel marketing, etc.) to ensure product strategies are executed consistently across all tactics and deliverables.

需求條件

1. Strong communication skills in both Chinese and English (TOEIC 850 or above).
2. Marketing or industry experience with monitors, wearables, gaming, or consumer electronics is highly preferred.
3. Creative thinker with keen attention to detail.
4. Can-do attitude: target-oriented, solution-focused, and able to manage multiple tasks simultaneously.
5. Able to work under pressure and adapt quickly to changing priorities.